Online marketing is becoming increasingly popular and plays an important role in sales strategies. With the advantage of cost, wide customer reach, good interaction with customers, … Online marketing channels are gradually gaining many advantages in the eyes of sellers.
Through online marketing channels, you can exploit and deploy in many different ways. These channels are related to and support each other in your marketing campaign. Website and social media platforms are the two dominant online marketing channels in the world.
So, research and make the best use of these two channels to improve the efficiency of your marketing and sales.
The first thing to remember is that not all of online marketing will be fit for your business. Some channels will be more resources (either financial or teamwork hours) to implement. With marketer with a lot of experience, using several online marketing channels at once actually completes and supports each other.
But if you are newbie and don’t have experience with marketing, understand this: It’s better to execute one channel well rather than several badly, as this will do your brand more harm than good.
In this article, I’ll introduce to you 2 marketing channels that are considered to be most suitable for sales like you and me. They are websites and social media platforms.
Marketing online via website
When you want to buy a product or service, we don’t ask people around us anymore, instead people tend to look up products on Google and Bing. At that time, website was the first “point of contact” between sellers and buyers.
Therefore, website marketing plays a very important role. This is considered a basic form of online marketing and should be a top priority
Some marketing strategy commonly used through the website are:
- Blog marketing
- Content marketing
- SEO marketing
- Google Ads
Most people when building a business website only focus on sales interface, product images, but forget that developing a blog is equally important.
According to a Hubspot report 55% of marketers say creating blog content is their top domestic marketing priority.
The content on the blog is usually the cover writing reviews, reviews, instructions or trends in using products on the market.
A blog helps you to provide necessary information to customers. This can be information about products, services or even about your business. Not only that, this is also a way to optimize your blog site.
In which review articles are a very special form and also a strong point of blog marketing because review articles are created based on the experience of reputable, influential or ambitious people. Understand the product
Content creation always plays a vital role in every form of marketing. Hubspot also reported that content marketing is tripled compared to paid search advertising, 45% of B2C marketers believe that visual content is their most important content type.
Creating content on websites or blogs depends very much on the target audience. You need to research about your customers’ problems and create content that is in-depth about it. As a result, your website will be better optimized, increasing traffic and interacting with customers.
The content of a sales website is usually a picture of a product. A beautiful, sharp, honest image always brings a genuine look from customers. In addition, using multiple images, with different angles, helps to clearly describe your product to customers for an accurate assessment.
In addition to images, articles or introductory videos are also essential content. The articles also provide detailed information such as product descriptions, instructions for use. The same goes for videos but it gives a much more realistic look.
SEO (Search Engine Optimization) is a process of editing and changing on your website to improve rankings and optimize for user experience. Based on what you are expecting, you must proceed to optimize your site according to what Google requires.
According to the 2019 SEO Statistics from Omnicoreagency, medium-sized businesses and companies rely more on technical SEO and content development to increase and maintain search presence; search engines account for 93% of site traffic; SEO has a 14.6% conversion rate compared to 1.7% for traditional sending methods such as cold calling or direct mailing.
In today’s market, the majority of people use the internet to search for information. So website optimization is very important for sellers. Because it contributes to determining your website ranking on the results page of the search engines. Besides, making the site more user-friendly also enhances the user experience. From there, you can contribute to improving sales efficiency.
This is an indispensable strategy for you when using marketing products via website. Google Advertising is a service provided by Google to make direct and quick information about products and services to target customers. This is a form to influence the buying behavior, habits of consumers or customers by providing convincing sales messages about the products or services of the seller.
In the first stage of the business development process, you cannot rely on direct traffic coming from Google search. Now Google Ads will be the optimal choice you should use. While this is a form of paid-for-viewer interaction and does not contribute to long-term traffic to your site, it will help you reach your target customers quickly. If your ad is engaging and relevant enough, the likelihood of a conversion is high.
Marketing of products via social media platforms
With over 3.2 billion people on social media globally, understanding how marketing on different social platforms has become an integral part of every business’s success.
These social media statistics will help you learn how today’s marketers are expanding their reach, increasing brand awareness and promoting their products and services through these channels – because So you can do the same.
Here are the commonly used social media platforms and have strong growth potential at the moment.
Facebook is still the most preferred online marketing platform in this time. This is the largest social network in the world with 2.23 billion users. The average person spends about 20 minutes a day using Facebook.
As the most important platform of social media, Facebook provides the ability to interact with communication and reach mass customers with high accuracy. Facebook also allows you to promote content in the form of images, video clips with the ability to spread widely and attract interaction. As a result, sellers or businesses can grow their community.
Some popular Facebook marketing activities can include:
- Facebook Ads marketing
- Fanpage design and post products
- Join the Facebook group
- Make friends to introduce products or services
- Livestream marketing
Instagram is a social networking application created to share photos and videos from smartphones. Founded in 2010 and experiencing 9 years of development, Instagram has now reached more than 1 billion users. With the huge amount of traffic from this number of users, Instagram has become an effective marketing platform that is highly sought after.
70% of Instagram users spend time looking for a brand on this platform. Instagram allows you to promote your brand and products in a friendly, authentic way that is not difficult to sell to customers. Therefore, Instagram can help you develop brand awareness and introduce products very effectively
With over 1 billion users worldwide, Youtube is also one of the very potential marketing platforms. This platform recorded a very strong development with impressive numbers.
The form of online marketing on Youtube is an effective means to help connect sellers and buyers. Most online marketing on YouTube focuses more on the “off-page” SEO.
Marketing online on Youtube has many advantages that you should not give up. Put your product or service on Youtube and you will see unexpected effects.
With online marketing through online marketing channels, you can exploit and deploy on many different channels. These channels are related to and support each other in your marketing campaign. Website and social media platforms are the two dominant online marketing channels in the world. So, research and make the best use of these two channels to improve the efficiency of your marketing and sales.