Using the Design Preview Bar to Enhance the Customer Experience

What Is the Design Preview Bar?

Recognizing the need to differentiate itself in a competitive market, Thirds Design built a collaboration with Printcart to reshape its online design tool and improve the experience of its users. Thirds Design set out to offer comprehensive online design services for products printed on diverse materials and for social media and e-commerce graphics, and wanted to be more than just a design tool provider: a platform that sparks creativity.

The Design Preview Bar is a feature positioned on the design interface that gives real-time previews and lets users create and compare multiple designs without navigating back and forth between pages.

Who Is Thirds Design?

Thirds Design is a client of ours and a creative agency with a portfolio of graphic design, branding and digital marketing work. One pain point its users reported was the need to create and compare multiple designs within the same project: the existing process required navigating back and forth between pages, which Thirds Design describes as a cumbersome, time-consuming experience.

What Challenges Did Thirds Design Face?

Thirds Design operates in a competitive market alongside established players such as Canva, Snappa and Crello, and needed a way to differentiate itself and offer a distinct value proposition. It also needed to address the pain point above: letting users create and compare multiple designs without a cumbersome, time-consuming process. As a newer entrant, it also needed to build credibility as a trusted design tool provider.

What Solution Did Printcart Provide?

Printcart's Design Preview Bar lets users create and compare multiple designs in real time, removing the need to navigate between separate pages. By adding it, Thirds Design gained a tool meant to give users real-time updates, more accuracy, more efficiency, and more room to experiment with design options and layouts.

How Was the Design Preview Bar Implemented?

Integration

Thirds Design integrated the Design Preview Bar into its existing platform, working with Printcart's development team on the technical requirements.

User Interface

Thirds Design customized the bar's interface, including color scheme, fonts and layout, to match its own brand identity.

Testing

Before launch, Thirds Design tested the feature's functionality, performance and compatibility across devices and browsers.

User Training

Thirds Design provided training materials, tutorials and support so users could get familiar with the feature.

Feedback and Iteration

Thirds Design gathers ongoing user feedback on the feature and uses it to guide further improvements.

What Results Does Printcart's Write-up Report?

Printcart's project write-up reports the following results from adding the Design Preview Bar for Thirds Design:

Improved User Experience

Creating and comparing designs in real time is reported to make the process smoother and more enjoyable.

Increased Efficiency

Real-time previews are reported to let users make quicker decisions and iterate faster.

Enhanced Creativity

Users are reported to experiment more freely with design options and layouts.

Differentiation From Competitors

The feature is reported to set Thirds Design apart as a forward-thinking, customer-centric provider.

Increased Customer Satisfaction and Loyalty

Printcart's write-up reports that the improved experience, efficiency and creativity contribute to higher customer satisfaction and repeat use.

What Are the Benefits for Thirds Design?

Thirds Design summarizes the benefits of the feature as: a competitive edge over other design tools; an improved, streamlined user experience; time saved by avoiding navigation between pages; more room for creative experimentation; stronger brand credibility as a provider that invests in its tools; and better customer retention as a result.

What Did Thirds Design Learn From This Case Study?

Thirds Design points to several lessons from this project: the value of embracing innovation to stand out from competitors; prioritizing user experience; streamlining processes to save users time; providing tools that encourage creativity; investing in features that build brand credibility; and continuing to improve based on user feedback.

Conclusion

In this case study, Printcart's project write-up reports that adding the Design Preview Bar for Thirds Design improved the user experience, increased efficiency and productivity, encouraged creativity, and strengthened its brand credibility, contributing to greater customer satisfaction and loyalty.