Improving Print Shop Productivity: A Breton Print Case Study

Who is Breton Print?

Breton Print is a full-service print shop on Cape Breton Island. It offers products such as business cards, brochures, posters, invitations and banners for local businesses and individuals.

What challenge did Breton Print face?

Before working with Printcart, Breton Print's website did not give customers an easy, intuitive way to design their own print products online. The lack of a smooth design feature risked customer frustration and lost orders. The product page layout was also dated and did not clearly reflect Breton Print's brand, which affected how the shop presented itself to visitors.

What did Printcart build?

Printcart worked with Breton Print to build a custom online product design feature for its website and to redesign its product page layout. The aim was a more intuitive, hassle-free design process for customers placing custom print orders, and a product page design that matched Breton Print's brand and helped it stand out from other local print shops.

What outcome does Printcart's write-up report?

Printcart's project write-up reports that the new design feature made it easier for Breton Print's customers to customize and order print products online, and that the redesigned product pages better reflect its brand. The write-up also reports fewer customer drop-offs during the design process and a smoother day-to-day workflow for staff handling custom orders since the changes went live.

What did Printcart take from the project?

Printcart describes the project as a reminder that understanding a print shop's own products, customers and brand is central to building a design tool that fits its business, rather than a generic, one-size-fits-all feature.