Case study · Corporate & B2B portals
Enhanced Online Ordering Experience for Custom Print Products
Netbase recognized the need for an improved online presence and ordering flow for a print product business. The client offers a wide range of services, including business cards, flyers, posters, plans, and signage.
Updated · By Huy Nguyen (David), CEO of Printcart
The challenge
Context and Challenge
In the competitive world of print products, businesses need to provide an efficient and user-friendly online ordering experience. Our client specializes in various print products such as business cards, flyers, posters, signage, and plans. However, the initial ordering process was cumbersome, leading to potential customer frustration and lost sales. Their goal was to improve the online experience while making it simpler for customers to find the right products and submit artwork for printing.
Goals
The primary objectives were to refine the client's online presence, enhance their catalog structure, and provide an intuitive ordering process for customers. This included making it easier for customers to discover services, submit designs, and ultimately place orders.
The solution
Solution Overview
Netbase facilitated a transformation of the client’s web presence by implementing best practices in online ordering and product display. This involved creating a more organized catalog structure, enabling clearer service discovery, and streamlining the artwork submission process.
Implementation Approach
The implementation was rolled out in phases, focusing first on analyzing the existing site structure and identifying pain points. Next, Netbase enhanced the catalog for better service visibility, followed by the development of an intuitive ordering workflow. Finally, thorough testing ensured that customers experienced a frictionless ordering process.
What was built
- Online Ordering: Simplified ordering system that encourages customer engagement.
- Product Configuration: Enhanced options for customized product setups.
- Artwork Upload: Convenient features allowing customers to submit designs effortlessly.
- Online Design Option: Real-time design capabilities for customer interaction.
- Clearer Categories: An improved navigational structure that helps customers find their desired products quickly.
- Improved Customer Flow: A streamlined journey from product selection to order placement.
How it fits the order workflow
With an optimized flow from your quote to proof/artwork to production and fulfillment, the client can now deliver a more responsive and effective service. This evolution has positioned the client to better meet customer demands, enhance satisfaction, and ultimately drive more sales in their print product offerings.
Outcome
As a result of these enhancements, the client's online platform has become more customer-friendly and visually appealing. The changes have facilitated a smoother ordering process, allowing customers to transition from quote requests to artwork proofs, production, and fulfillment with ease. The improved structure enables better showcase of their portfolio, illustrating the breadth of services offered, and adds professional polish to their online presence.
Benefits
What the workflow covers
Clearer service discovery
Organizes print services into easy-to-browse categories so customers find the right product faster, from business cards and flyers to posters, signage, and plan printing.
Smoother ordering experience
Reduces friction during checkout by guiding customers through product selection, configuration, and submission in a clean, consistent flow.
Fewer artwork-related mistakes
Improves how files are collected and tracked, helping prevent missing assets, wrong versions, or unclear requirements that cause delays.
Faster proof-to-production handoff
Supports a structured path from quote to proof/artwork to production, making approvals clearer and reducing internal back-and-forth.
Consistent customer updates
Standardizes notifications at key milestones so customers know what’s happening without having to chase your team for status.
Improved team coordination
Keeps order details, options, and artwork aligned across sales and production, reducing confusion and improving accountability.
More professional online presence
Creates a polished buying journey that matches what customers expect from modern print providers, supporting trust and repeat ordering.
Scales with growing order volume
Makes day-to-day operations more hands-free so you can handle more orders without adding the same amount of manual admin work.
Next step
Get a store like this
The full store, the service and the package that match this kind of project.
Full store
Business card printing store
Five sample business cards with size, paper and quantity pricing and the Printcart designer.
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Service
Custom web-to-print development services
Custom features, apps, designers and marketplaces.
See custom development services
Pricing
Full store pricing
Store, Store B2B and Enterprise packages, billed yearly, with the Printcart licence included.
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FAQ
Questions about this project
Can it handle different product options (size, paper, finish, quantity)?
Yes. The workflow is built around clear product configuration so customers can choose options without confusion. You may need light setup to match your exact catalog and naming.
How does artwork upload and proofing work?
Customers can upload files during ordering, and your team can move the order through proof review and approval before production. Pro plans are recommended for stable file handling and monitoring.
Who is this workflow best for?
It’s designed for print shops and print service providers selling custom items (business cards, flyers, posters, signage, and plan printing) who want a smoother online ordering and proofing experience.
Do customers need an account to place an order?
Not necessarily. You can support guest checkout or account-based ordering depending on your storefront. A paid plan is helpful if you want more reliable tracking and automated follow-ups.
Can I support an online design option as well as file upload?
Yes. If you offer a design-in-browser experience, the workflow can accommodate it alongside uploads. Final setup depends on your chosen design tool and how it exports print-ready files.
Can I use it for both B2C and B2B print ordering?
Yes. It works for one-off consumer orders and repeat B2B ordering. If you need approvals, purchase orders, or role-based access, plan for a bit of configuration.
Will this reduce emails and phone calls about order status?
Typically yes, because it standardizes updates at key steps like proof ready, approval received, in production, and ready for pickup/shipping. Using a paid plan helps ensure messages send reliably.
Does it integrate with shipping and invoicing tools?
It can, depending on your current tools and process. If you want deeper integrations (accounting, shipping labels, helpdesk), consider a paid plan for priority support during setup.
What do I need to prepare before setup?
Have your product categories, option lists, artwork requirements, and standard customer messages ready. Also decide how you want to handle proof approval and production handoff.
Is this a fully customized solution?
It’s a strong starting template designed to fit common print ordering flows. For brand-specific steps, unique rules, or complex integrations, upgrading to Pro and adding customization is recommended.
Can you work with a merchant in my country?
Yes. Printcart services are delivered remotely, so we work with merchants in any country. Netbase JSC, the company behind Printcart, has worked with clients in 80+ countries.
Do you support my industry?
Printcart services are not tied to one industry. Full stores, custom development, integration and support are delivered remotely; tell us what you sell and we will say plainly whether Printcart fits.
How do I pay for Printcart services?
You sign the contract with and pay the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal.
Who do I talk to?
Talk to our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Working with Printcart
Remote delivery, one company contract
Printcart is a brand of Netbase JSC. Every Printcart service, from full web-to-print stores and custom development to integration and ongoing support, is delivered remotely, so a merchant in any country and any industry can work with us. Netbase has worked with clients in 80+ countries. Contracts and payments are made with the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal. To discuss a project, contact our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Want a store like this?
Talk to our CEO, Huy Nguyen (David), or the sales team. Every service comes with a written scope and quote.
