MAGENTO 2 SEO EXTENSION DEVELOPMENT

Magento breadcrumbs play a crucial role in SEO Optimization nowadays. Customizing Breadcrumbs not only helps to delivers a better user experience but also improve SEO performance and create greater sales from visitors. In this article, we will show you how to add and delete breadcrumbs; also add breadcrumbs XML comprehensively, hope it will be useful for you.

In essence, Magento  breadcrumbs is a path to your product. It is an effective navigation tool to help your visitors identify in which category or subcategory the current product is. With multiple categories and subcategories, users can identify on which page they are currently at the website with the help of the breadcrumbs.  It’s highly recommended to have breadcrumbs on your website though it’s not a site’s compulsory component.

There are 3 main types of breadcrumbs and each provide its own features and different usages. You can view 3  below types to implement breadcrumbs effectively on your Magento 2 website.

Magento Hierarchy-based breadcrumbs

Hierarchy-based breadcrumbs  is regarded as the most widely used and popular type of breadcrumbs. With hierarchy based breadcrumbs the web user can easily see where along the architecture of your Magento site they are and easily move up to the higher level page. See how H&M does it.

Apparently, this type of breadcrumbs helps users easily see where they’re on your site’s architecture. The navigation to lower or higher level pages also becomes much more convenient when you can interact with each part of the breadcrumb trail.

Magento History-based breadcrumbs

Unlike the hierarchy-based breadcrumbs, the history-based (or path-based) ones comes with the same feature as the browser back button. It enable web visitors to quickly go back to the previous pages they visited with all of their selections intact.

This type of breadcrumb link is exceptionally useful when users just want to quickly jump back to the previous page after using multiple filters on the category page. T his  breadcrumb  focuses on the actual click path rather than the location.

Magento Attribute-based breadcrumbs

Attribute based breadcrumbs simply show you the attributes a web visitor has chosen on a page. Such breadcrumbs find application on eCommerce category pages offered by most eCommerce platforms where customers can choose attributes to filter search results. The most notable difference of attribute-based towards hierarchy-based breadcrumbs is that it not only lists your path but also represents your chosen filters on a product (price, quality, color, etc.). Besides, you can also deselect product filters right on the breadcrumb trail.

Magento breadcrumbs benefits For visitors

Location breadcrumbs help web user navigate easily and conveniently, which leads to more product sales and decrease the bound rate;

Attribute breadcrumbs support visitors to unchosen the filters they have applied while looking for a crucial product;

The breadcrumbs support the web users  in a website navigation. The feature is irreplaceable for large multi-level websites with multiple category and product pages;

A resource of contextual information, which helps visitors find what they are seeking for easier and more convenient.

The breadcrumbs enables your users to better understand the structure/layout of your website. Hence, shoppers can see more relevant content by using the breadcrumbs regardless their gender, age, and professional background.

Magento breadcrumbs benefits For SEO

Location-based breadcrumbs support search engine robots in relationships of your website and help to gain a higher ranking in search results;

Search engine crawlers, which assist search engines get a website structure, can navigate easier to your website using the breadcrumbs enhancing the SEO of your site.

The breadcrumbs can showcase keywords to definite pages of your websites helping search engines understand what page should be associated with the key;

They improve the internal linking of your site that arranges link juice between pages;

The SERPs are integrated with breadcrumbs to make the search results more attractive for visitors displaying a clear snippet with useful data.

Rich Snippet (also referred to as Magento 2 Structured Data Snippet) is a small piece of code which allows you to pass structured information about the page's content to search engines.

This additional source of information makes your website links more visible in SERP (search engine result page) and, subsequently, attract more potential buyers to your store (CTR increases). Many developers and store owners are looking for reliable information about how to best use Rich Snippets in Magento 2. That's why I want to share with you our vision and solution in this article. Feel free to ask any questions in the comments.

According to available studies, carefully implemented Rich Snippets increase your CTR (click-through rate) by up to 150%.

You can find them on almost any website just by looking at the page source code.

Google maintains numerous different Rich Snippets, including:

product

categories

reviews

breadcrumbs

events

authors

organization

books

recipes

faq

etc

All these snippets are here to help you, as a store owner, make your offer more visible for customers.