Product labeling isn’t just about creating something pretty. It’s about creating something that stands out on the shelf, shows your brand values, and attracts attention. It should also lead the consumers down the path of purchasing your products.

Recently, many websites allow their consumers to choose from hundreds of adjustable templates and design a label that perfectly showcases their brand and product, customize hundreds of designer-made templates within a few clicks, choosing from millions of fonts, images, illustrations, and colors. Or, upload your own images and logos to create a label that reflects your brand’s style. This is called “Print on demand”. 

What is web-to-print for product labels? 

In recent years, there have been many changes around the concept of using the internet as a sales tool. This probably should not have surprised anyone. 

Whatever the nature of your business, it’s essential to let consumers know that you take your brand and product seriously. By taking extra measures to solidify your end-product, your business will attract people who are looking for high-quality, professional products that effectively meet their needs.

Some business models put the customer in complete control of everything about their order, from designing online right through to payment and shipping instructions. Those companies are dealing in very simple products (business cards, letterhead, etc.) that have very few variations other than content and to some degree presentation. Those variations are relatively simple to present to the customer in a navigable online form with negligible risk of anything going terribly wrong. This is where the whole concept of “Web-To-Print” becomes popular.

Now, you could use web-to-print for many kinds of products, even the product labels. Eye-catching label designs attract attention to your brand, product, service, business. Design your custom label using the templates and tools from web-to-print means you can create contemporary, visually appealing labels to print or share online. Take your label from ordinary to extraordinary with a professional editable and resizable label template.

Label design software can range from free to pricey, with varying levels of tools and features. You could choose to purchase a printing full solution that already integrates all related features so that you could build a web-to-print instantly. Or you could choose to build a website from scratch (design, feature development…) and then choose an online design tool to turn your website into a web-to-print.  

At Printcart we provide them both. You could choose between the WordPress Printshop solution with custom product designer (Printshop) if you are a shop owner who does not have much knowledge in technology. And the Online Product Designer Plugin for WooCommerce WordPress (Printcart) if you already have a website and only need a design tool for your web-to-print. 

In this article, we will give you an example of developing a web-to-print from scratch and integrating the Printcart plugin for online design. 

Develop a Web-to-print for custom product labels

Some web owners want to choose a designed theme on the theme markets for their website because of its convenience and reasonable cost. But some owners want their website to look unique and work exactly as they want, so they decide to create their own website from theme design to feature and workflow development. 

Building a custom website will provide the most flexibility and capabilities needed to have a great looking and functioning website. Essentially, the functionality and page templates of the website are built specifically for one website. A custom theme will adapt and style in whatever way the developer chooses, which allows for much more flexibility when building it out. All parts of the website are built to work together in a seamless fashion, without any extra coding, because it was built with the specifications of one website in mind. Also, the extra coding that comes with a pre-built theme can negatively impact your website's SEO, where a custom website is built with SEO in mind.

However, keep in mind that you will be hard-pressed to find any custom website built for less than $10,000. Most custom sites fall between $10,000 and $100,000 depends on your detailed requirements. While it may be much more expensive, it is almost always the ideal option.

Several partners contacted us to ask for building a website from scratch and then integrated our online designer features for web-to-print. 

Firstly, our consultant will work with the client to clarify all information related to the website: a design for each website page, features they want to develop, and detailed workflow... When everything is clear we will send a detailed price quotation with a timeline and start working on it after the contract is signed between the 2 parties. 

Here is one case that we were impressed from the beginning because of the detailed information they provided and how professional they were in the project. We have learned a lot of things from this project. 

(banner)

(video post)

(template product list) 

(ready product page) 

(footer) 

The design was provided by our client. They will send us .PSD files for each website page. We will use those files to develop an exact template as they have designed. During the development process, our developers might give advice on any part that they think could be adjusted to be better. 

After the website template is done, our developer will move on with the feature and workflow development. Because this is a website for label print, the client decided to focus on features that could make a perfect label design and enhance the shopper’s experience. The detailed workflow is described in this flowchart: 

It contained those main points: 

  1. A product page with ready label products.

    Shoppers could choose the one they like, add it to cart, and make payment to complete the order. 

  1. A list of custom products with ready label templates. 

After clicking on the product name, it will lead to the design editor page. Shoppers apply the product options and start editing the template as they want it to be. 

Shoppers could edit text, add text, add images....

  1. Design their own label product 

Shoppers need to choose the product shape first. And then choose other options like size, materials…

Finally, they can place the order and make payment to complete the purchase process. Shoppers also choose to upload a design file instead of designing one by one steps. 

When all the features are developed, our developer sends a demo for our client to check the workflow. Before that, our tester staff already checks all the functions to find if there are any bugs or if there are any features that do not work right according to the client's description. 

Some Words From Printcart team

As an agency that has more than 9 years of experience in website and software development, especially for the printing business, we would recommend building a custom website for every project. There will be some options to consider when looking into website development or redesign project. With each option, there are pros and cons, so it is always best to talk with an experienced website development agency or digital marketing agency to help determine the best fit for your project. 

If you have a website already or thinking about building one? Contact us today to get advice for your project.