In today's digital age, businesses are constantly seeking ways to outshine their competition and provide exceptional value to their customers. One such way to gain a competitive edge is by offering innovative features that enhance the customer experience. One such feature that can help you beat your competition is the "Remove Background" feature.

In this client profile, we will explore how integrating the Remove Background feature into your platform can give you a distinct advantage over your competitors. This feature allows your customers to effortlessly remove the background from their images, resulting in professional-looking photos that can be seamlessly incorporated into various designs and marketing materials.

By offering this advanced feature, you can provide your customers with a convenient and efficient solution to enhance their visual content. This not only saves them time and effort but also enables them to create stunning visuals that stand out in a crowded marketplace. With the ability to remove backgrounds, your customers can produce eye-catching product images, captivating social media posts, and enticing advertisements that grab attention and drive engagement.

Client Profile - Printmaker

Printmaker is a forward-thinking company that specializes in providing a wide range of printing services, catering to various products such as cards, invitations, banners, t-shirts, stickers, and labels. With a strong commitment to delivering exceptional customer service, Printmaker sought to revolutionize the online printing process by introducing an advanced design tool that enables users to personalize their products effectively.

Understanding the growing demand for personalized products and experiences, Printmaker aimed to expand its reach and attract professional designers and advanced users who require more sophisticated design capabilities. To achieve this, Printmaker partnered with Thirds Design, a renowned design tool provider, to integrate Printcart's Design Preview Bar into their platform.

By incorporating the Design Preview Bar, Printmaker aimed to enhance the design experience for its customers while offering advanced customization options. This collaboration allowed Printmaker to further establish its position in the printing industry and cater to a broader customer base.

In this client profile, we will explore the benefits and impact of integrating the Design Preview Bar into Printmaker's platform, highlighting the advantages it brings to the company's customer base, customer engagement, conversion rates, brand image, and overall design process.

The Challenge - Embracing Professional Users

Increasing Competition

The printing industry is highly competitive, with numerous companies offering similar services. Printmaker faces the challenge of standing out from the competition and attracting customers in a crowded market. They need to differentiate themselves by offering unique features and exceptional customer service.

Meeting Evolving Customer Demands

Printmaker's target market consists of customers who seek personalized products and experiences. However, customer demands and preferences are constantly evolving. Printmaker needs to stay abreast of these changes and adapt their offerings to meet the growing demand for more sophisticated design capabilities and customization options.

Technology Integration

Integrating an advanced design tool, such as the Design Preview Bar, into Printmaker's platform requires seamless integration and technical expertise. They need to ensure that the tool functions smoothly, is user-friendly, and can handle a high volume of design requests without compromising performance or user experience.

 Expanding Customer Base

While Printmaker has already established a loyal customer base, they aspire to attract professional designers and advanced users who require more advanced design capabilities. Acquiring and retaining this new customer segment requires targeted marketing strategies and effective communication to showcase the benefits and value that Printmaker offers.

Managing a Streamlined Design Process

With the implementation of the Design Preview Bar, Printmaker needs to ensure that their design process remains streamlined and efficient. They must handle customized orders effectively, manage design options, and deliver high-quality products to customers within the expected timeframe.

Solution by Printcart - Wonderful Solution to Improve Design Experience for Customers 

Printcart, renowned for its expertise in software development and innovative solutions, emerged as the perfect partner for Printmaker. 

As a reputable company experienced in addressing client challenges, Printcart was well-equipped to turn Printmaker's vision into reality. Their rich experience in software development and deep understanding of customer-centric solutions made them the ideal choice to tackle the challenge at hand.

With a history of successful collaborations and a portfolio of cutting-edge software solutions, Printcart was committed to delivering excellence in every aspect of the project. 

Their skilled team of developers, designers, and project managers ensured a smooth and efficient development process from concept to execution.

Printcart introduced Printmaker to the revolutionary background remover feature, a cutting-edge addition to their online design tool. 

This enhancement transformed Printmaker's design platform into a professional-grade solution, empowering users to create intricate and unique designs beyond basic editing options. 

The background remover feature opened up a world of possibilities for individual users and professional designers, solidifying Printmaker's position as a market leader.

The background remover feature enabled users to precisely isolate subjects from their images, allowing them to place them on different backgrounds or create composite images. 

This versatility appealed to professional designers and creative individuals seeking to craft unique artwork, marketing materials, and personalized products.

The Implementation Journey - Get Through All Challenges 

Expanded Customer Base

By offering more sophisticated design capabilities, Printmaker was able to attract professional designers and advanced users to their platform. This expansion of their customer base opened up new opportunities for growth and increased revenue.

Increased Customer Engagement

The Design Preview Bar empowered customers to personalize their products effectively, leading to higher customer engagement. Users were able to experiment with different design options, layouts, and customization features, resulting in a more interactive and immersive design experience.

Improved Conversion Rates

With the advanced design capabilities offered by the Design Preview Bar, Printmaker saw an improvement in conversion rates. Customers were more likely to complete their purchases as they could visualize and customize their products in real-time, increasing their confidence in the final result.

Enhanced Brand Image

By partnering with Thirds Design and implementing the Design Preview Bar, Printmaker enhanced their brand image as an innovative and customer-centric printing company. This positioning allowed them to stand out from competitors and attract customers seeking more advanced design tools.

Streamlined Design Process

The Design Preview Bar streamlined the design process for both customers and Printmaker's internal team. Customers could easily navigate through different design options, and Printmaker's team could efficiently manage and process customized orders.

Through their collaboration with Thirds Design and the integration of Printcart's Design Preview Bar, Printmaker successfully positioned themselves as a leading printing company offering advanced design capabilities. The implementation brought expanded customer base, increased engagement and conversion rates, enhanced brand image, and streamlined design processes.

Collaborative Development

The development teams from both Printmaker and Printcart worked in tandem to bring the background remover feature to life. Regular meetings and clear communication ensured everyone remained on the same page throughout the development process.

Agile development methodologies were embraced, enabling swift adjustments and iterations based on user feedback and emerging requirements. Continuous team collaboration allowed for a dynamic development process, with each milestone contributing to the project's advancement.

User Testing and Feedback

Before the official launch, the background remover feature underwent extensive user testing to gather valuable feedback and identify potential issues. User feedback played a crucial role in fine-tuning the part and ensuring user-friendliness.

Beta testers were invited to explore the feature and provide insights into their experience. Their feedback was invaluable in identifying areas of improvement, enhancing the user interface, and streamlining the functionality to align with user expectations.

Seamless Integration

Through rigorous testing and meticulous adjustments, the background remover feature was seamlessly integrated into Printmaker's online design tool. The final result was a user-friendly, advanced design platform that exceeded customer expectations.

Printmaker's commitment to excellence and Printcart's technical expertise culminated in a feature that surpassed initial goals, elevating the platform to new heights of design capability. The seamless integration allowed users to access the background remover feature effortlessly within the existing design workflow.

Results - Better Design Experience, Better Revenue!

The integration of the Remove Background feature has a transformational impact on both your business and your clients. Here are the key results you can expect:

Increased Customer Retention

By offering a convenient and efficient solution to remove backgrounds from images, you enhance customer satisfaction and loyalty. Clients will appreciate the value-added service and are more likely to continue using your platform for their visual content needs.

Improved Customer Acquisition

The Remove Background feature gives you a competitive advantage in the market, making your platform more appealing to potential clients. The advanced functionality sets you apart from competitors and attracts new customers who are seeking innovative solutions to enhance their visuals.

Higher Conversion Rates

The ability to create professional-looking visuals with ease significantly improves conversion rates. Clients can produce compelling images for their products, social media posts, and marketing materials, resulting in increased customer engagement and higher conversion rates.

Enhanced Brand Image

Offering the Remove Background feature positions your brand as innovative, customer-centric, and technologically advanced. This enhances your brand image and credibility, making you a trusted partner for clients in their visual content creation journey.

Revenue Growth

The transformational impact of the Remove Background feature ultimately leads to revenue growth. Increased customer retention, acquisition, and higher conversion rates contribute to a stronger bottom line for your business.

Competitive Edge

Integrating this advanced feature gives you a distinct competitive edge over competitors who do not offer such capabilities. It solidifies your position as a leader in the industry and makes it harder for others to replicate your success.

Benefits for Printmaker: Be Stable in Competitive Market 

Enhanced Customer Satisfaction

By offering the Remove Background feature, you provide a solution that directly addresses a common pain point for customers. They no longer have to spend time and effort manually removing backgrounds from their images. This convenience and efficiency result in improved customer satisfaction and a positive user experience.

Time and Cost Savings

The Remove Background feature saves customers valuable time and resources. They no longer need to invest in expensive editing software or hire professional designers to remove backgrounds. This cost-effective solution allows them to allocate their resources to other important aspects of their business.

Professional-Looking Visuals

The ability to remove backgrounds from images empowers customers to create high-quality visuals that appear polished and professional. This enhances their brand image and helps them stand out in a crowded marketplace. By providing this feature, you enable your clients to elevate the visual appeal of their products, social media posts, advertisements, and more.

Increased Conversion Rates

Well-crafted visuals play a crucial role in driving customer engagement and conversion rates. With the Remove Background feature, clients can create captivating visual content that grabs attention and entices their target audience. This leads to higher conversion rates and improved business outcomes.

Brand Differentiation

Offering the Remove Background feature sets your business apart from competitors who do not provide such advanced capabilities. This differentiation positions your brand as innovative and customer-centric, attracting clients who value cutting-edge solutions. It also helps build brand loyalty and encourages repeat business.

Competitive Advantage

By integrating the Remove Background feature, you gain a competitive edge in the market. Clients will be more likely to choose your platform over others that lack this advanced functionality. This advantage can lead to increased market share, revenue growth, and a stronger position in the industry.

Experience From This Case Study 

Innovation is Key

In a competitive market, staying ahead of the curve requires continuous innovation. Integrating advanced features like the Remove Background tool can set your business apart and attract customers looking for unique and convenient solutions.

Customer-Centric Approach

Understanding and meeting customer needs is crucial. The Remove Background feature addresses a common pain point for customers who want to create professional-looking visuals without the hassle of manual background removal. By providing this solution, you enhance customer satisfaction and build loyalty.

Differentiation is Essential

To beat your competition, you need to offer something that sets you apart. The Remove Background feature gives your business a distinct advantage, allowing customers to create standout visuals that grab attention and drive engagement.

Streamlined User Experience

The success of any advanced feature lies in its usability. The Remove Background tool should be intuitive, user-friendly, and seamlessly integrated into your platform. Prioritizing a streamlined user experience ensures customer satisfaction and encourages repeat usage.

Brand Credibility and Trust

Offering advanced features like Remove Background can boost your brand credibility. Customers perceive your business as innovative and reliable, increasing their trust in your products and services.

Continuous Improvement

As technology evolves and customer demands change, it's important to stay updated and adapt. Regularly assess customer feedback, monitor industry trends, and make necessary improvements to the Remove Background feature to stay competitive.


Integrating the Remove Background feature into your business can be a game-changer in today's competitive landscape. By offering this advanced tool to your customers, you provide them with a convenient and efficient solution to enhance their visual content.

The ability to remove backgrounds from images empowers your customers to create professional-looking designs that stand out in a crowded marketplace. This feature saves them time and effort, allowing them to focus on their core business activities while still producing high-quality visuals.

By leveraging the Remove Background feature, you can improve customer satisfaction, increase conversion rates, and boost your brand credibility. Your customers will appreciate the convenience and efficiency of this tool, leading to higher customer retention and positive word-of-mouth referrals.

Furthermore, having this feature sets you apart from your competition and positions your business as a leader in the industry. You demonstrate your commitment to innovation and customer-centricity, giving you a distinct advantage over businesses that do not offer this advanced capability.

In conclusion, integrating the Remove Background feature into your business is a strategic move that can propel you ahead of your competition. It enhances the customer experience, improves your brand image, and ultimately drives growth and success in your industry. Embrace this innovative tool and watch as you beat your competition and emerge as a market leader.


Lynn Jones

Shop Owner
Lynn Jone, Digital Marketer, copywriter, and avid fan of Technology!

One of my favorite quotes is: "Strive not to be a success, but rather to be of value" - Albert Einstein.

I graduated from foreign trade university majoring in Economics. However, it took me 5 years to find my passion for Digital Marketing. With over 5-years research and over 3-years practical work experience, I am confident that I can easily what problems your website is facing and suggest the best solution for your business.

I used to be an accountant, a salesperson, a banker even a receptionist. However, I just feel to be myself when I choose to be a Marketer, especially an SEOer. I have spent a lot of time studying and learning about marketing tools like Google Analytics, Google Search Console, Ahref, Alexa, Similar Web, ... In order to understand customer behavior as well as to make a website to be on the top rank on the search tool.

"Content is king". Where advertising is about the sale, content marketing is about establishing a connection. The best content marketing will lure people to your brand and keep them coming back for more.

So let’s explore the wide world of ever-increasing content, and investigate how you ensure your message is well delivered to your target customers.