Case study · Apparel & merch
Optimizing Online Ordering for Custom Jersey Designs and Purchases
The company specializes in custom jersey options, offering an intuitive online ordering experience where customers can easily personalize their jerseys. Netbase played a key role in enhancing the client’s online catalog structure and ordering flow, simplifying the design upload process and improving service discovery.
Updated · By Huy Nguyen (David), CEO of Printcart
The challenge
Context and Challenges
The client provides a platform for customizing jerseys, catering to a diverse audience seeking unique sportswear solutions. Prior to improvement, the ordering process was cumbersome, making it challenging for users to navigate their options and submit personalized designs efficiently.
Goals
The primary goal was to enhance the customer journey by simplifying the ordering workflow, improving the layout of products, and facilitating an easier submission process for personalized jersey designs.
The solution
Solution Overview
Netbase focused on optimizing the client’s website structure and user experience by redesigning the product catalog and streamlining the ordering process. The improved design allows customers to easily browse various jersey types and styles, providing detailed options for personalization.
Implementation Approach
The implementation encompassed a series of high-level phases. Initially, a thorough analysis of existing workflows helped identify bottlenecks. Following this, the website layout was revamped to enhance visibility for customizable options. In parallel, testing phases focused on optimizing user interactions during the ordering process.
What was built
- Enhanced online ordering system with clear product categories
- Streamlined jersey design configuration and customization options
- Efficient design upload functionality for users
- Improved UX leading to reduced friction in the ordering process
How it fits the order workflow
The optimized system allows customers to receive a quote, proceed to configure their jersey, submit design proofs, and manage production steps effectively. This integrated flow marks a significant improvement in operational efficiency and customer engagement.
Outcome
The changes led to a more intuitive and accessible ordering experience. By improving service discoverability, customers can now effortlessly find and customize their jerseys. The reduction in steps required for completing orders has made the process less daunting, ultimately enhancing overall satisfaction and conversion potential. The enhancements have positioned the client as a competitive player in the custom sportswear market.
Benefits
What the workflow covers
Easier product discovery
Customers find the right jersey style faster through clearer categories and navigation, improving confidence and reducing drop-offs during browsing.
Smoother customization journey
Improves how options are presented so buyers can select names, numbers, styles, and preferences with fewer mistakes and fewer follow-up changes.
Simplified design submission
Reduces friction in uploading artwork and design files, helping customers submit what you need the first time and speeding up proof preparation.
Faster quote-to-order handoff
Keeps key details organized so inquiries can move into confirmed orders without losing information, especially for team and bulk requests.
Fewer support messages
Clearer steps and better confirmations reduce “how do I order?” and “did you get my file?” questions, freeing your team to focus on fulfillment.
More consistent customer updates
Customers receive timely next-step guidance (upload received, review needed, approval requested), improving trust and lowering churn.
Reduced operational friction
Improves internal clarity around what’s needed to proceed—making it easier to review orders, confirm details, and progress toward production.
Better conversion readiness
A clearer ordering experience reduces hesitation and improves the likelihood that shoppers complete their configuration and submit a request or purchase.
Next step
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Pricing
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Store, Store B2B and Enterprise packages, billed yearly, with the Printcart licence included.
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FAQ
Questions about this project
Do I need to redesign my entire store to use it?
No. You can apply the improvements to key pages and steps (catalog navigation, product selection, upload and confirmation) without rebuilding everything. A paid plan helps if you want guided setup and ongoing monitoring.
Can it support a quote → proof/artwork → production flow?
Yes. The structure is designed to support a staged buying journey where customers request pricing, submit files, review proofs, and then move forward once details are confirmed.
Who is this workflow best for?
It’s ideal for businesses selling custom jerseys or team apparel that need a smoother online ordering experience—especially where customers upload designs, choose options, and request quotes or approvals before production.
Does it send order and approval notifications automatically?
It can be configured to send confirmations and next-step guidance (for example, after upload or after a quote request). Upgrading to a paid plan is recommended for reliability and alerting if something fails.
What file types can customers upload for jersey designs?
Common artwork formats can be supported depending on your store settings. You can also add simple rules (recommended formats and size limits) to reduce unusable uploads and speed up proofing.
Will customers see clearer customization options (names, numbers, colors)?
Yes. The workflow emphasizes clearer option presentation so shoppers can understand personalization choices before checkout, reducing mistakes and post-order changes.
Can it reduce customer support questions about how to order?
Typically, yes—by improving service discovery, simplifying steps, and sending better confirmations. For best results, pair it with Pro features to keep notifications and status updates consistent.
Can I customize the wording and branding of emails or messages?
Yes. You can tailor message templates to match your tone, policies, and turnaround expectations so customers always know what happens next and what you need from them.
How long does setup usually take?
If your store content is ready (products, categories, and basic policies), setup can be done quickly. If you’re reorganizing the catalog and refining the upload/proof steps, expect more time for review and testing.
What if I want analytics or daily reporting on orders and uploads?
You can add reporting to track requests, uploads, and conversion points. A Pro plan is helpful for scheduled summaries, better visibility, and faster support if you rely on reporting for operations.
Can you work with a merchant in my country?
Yes. Printcart services are delivered remotely, so we work with merchants in any country. Netbase JSC, the company behind Printcart, has worked with clients in 80+ countries.
Do you support my industry?
Printcart services are not tied to one industry. Full stores, custom development, integration and support are delivered remotely; tell us what you sell and we will say plainly whether Printcart fits.
How do I pay for Printcart services?
You sign the contract with and pay the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal.
Who do I talk to?
Talk to our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Working with Printcart
Remote delivery, one company contract
Printcart is a brand of Netbase JSC. Every Printcart service, from full web-to-print stores and custom development to integration and ongoing support, is delivered remotely, so a merchant in any country and any industry can work with us. Netbase has worked with clients in 80+ countries. Contracts and payments are made with the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal. To discuss a project, contact our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Want a store like this?
Talk to our CEO, Huy Nguyen (David), or the sales team. Every service comes with a written scope and quote.
