Case study · Packaging, labels & stickers
Elevating the Online Presence of Metrographics Shop for Custom Product Sales
Metrographics Shop offers a diverse range of customizable products including labels, invitations, cards, and apparel designed for DIY enthusiasts and event planners. Netbase played a crucial role in optimizing the shop's eCommerce platform to enable easier product discovery and enhance the ordering experience.
Updated · By Huy Nguyen (David), CEO of Printcart
The challenge
Challenges
Metrographics recognized the complexities customers faced when navigating their existing online store. With a vast product range, the shop required improvements in categorization and ordering processes to minimize manual input and maximize user satisfaction.
Goals
The primary objective was to create an eCommerce environment where customers could easily find, customize, and order products with minimal friction. This entailed enhancing the website’s functionality for product configuration, artwork uploads, and a clearer service discovery path.
The solution
Overview
Metrographics Shop is a leading provider of customizable products ranging from labels and invitations to personalized calendars and apparel. Founded in 1987, the company specializes in delivering high-quality graphic arts solutions with a focus on innovation and detail. The challenge was to enhance their online ordering experience to accommodate a growing customer base demanding simplicity and efficiency.
Solution Overview
Through a strategic partnership with Netbase, Metrographics Shop implemented a restructured eCommerce solution that simplified the purchasing process for customers. Netbase enhanced the platform’s catalog structure, allowing customers to efficiently search and filter products.
Implementation Approach
The implementation involved analyzing the existing structure, gathering feedback from users, and iterating on design elements to ensure that customer needs were met effectively. Following comprehensive user testing, adjustments were made to maximize usability.
What was built
- Intuitive online ordering process for faster checkout.
- Enhanced capabilities for artwork submissions and previews.
- Streamlined categories for better product discoverability.
- Improved user experience through a clearer ordering flow.
Outcome
Outcomes
The redesigned eCommerce platform has significantly reduced friction in the customer journey, allowing for a more straightforward selection of options and submissions of artwork. This has inherently improved customer satisfaction, as users can now navigate the platform seamlessly without encountering ongoing barriers. The online store now showcases Metrographics as a professional yet accessible printing solution for all.
Conclusion
Netbase's contributions have played a pivotal role in transforming the operational aspects of Metrographics Shop, aligning their digital presence with the quality of service they have provided in print since their inception. The enhancements made not only support current sales efforts but also position Metrographics for future growth and customer engagement.
Benefits
What the workflow covers
Faster product discovery
Cleaner categories and browsing paths help shoppers find the right custom product quickly, reducing frustration in large catalogs.
Smoother customization journey
Guides customers through key choices (size, finish, quantity, personalization) so fewer orders arrive with missing or unclear details.
Easier artwork submission
Improves how customers upload and confirm artwork, reducing follow-up messages and speeding up production readiness.
More reliable checkout completion
Strengthens the final steps of ordering with clearer payment handling and a simpler path from cart to confirmation.
Fewer manual corrections
Standardized option and order information reduces mistakes, rework, and time spent interpreting customer notes.
Better order visibility for staff
Keeps key details organized so your team can move from order intake to preparation and fulfillment with fewer handoffs.
Improved customer confidence
A more professional flow—especially around customization and artwork—helps customers trust the process and place orders faster.
Scales with your product range
Supports growth by making it easier to add new product lines and keep the shopping experience consistent across categories.
Actionable store insights
Enables practical reporting on store activity so owners can make better decisions about merchandising, promotions, and operations.
Client feedback
What clients say
4.8 out of 5 from 5 client reviews
Better structure for a big catalog
The store is easier to browse and filter, even with many product types. It’s simpler to maintain a consistent experience across categories.
zMastaa Checkout feels smoother
Payment completion and the final order steps are easier to follow. We’ve had fewer issues where customers think they placed an order but didn’t finish.
altitudewebmasters Much clearer buying path for custom items
Customers can find the right product and understand the next steps without getting lost in options. The overall flow feels cleaner and more professional.
gudluresort Artwork handling is less messy now
We spend less time chasing files and clarifying what the customer meant. Orders arrive with more complete details, which helps production move faster.
webbinata Strong foundation with room to extend
The improvements are noticeable and help day-to-day operations. We’d like to expand reporting and customer account features next, but the base workflow is solid.
jakemorrow
Next step
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FAQ
Questions about this project
Will it work for a large catalog with many product options?
Yes. It helps you standardize option structures and streamline navigation so customers can find products faster. For complex catalogs, the Pro plan helps with best-practice setup to avoid confusion and mistakes.
Does it include customer accounts and order history?
It can support a store experience that encourages customer accounts and easier repeat ordering. If you want advanced features like saved designs or richer profiles, consider a Pro plan for a more complete setup.
Can it support artwork upload and preview steps?
Yes—this workflow is designed around a print-style ordering journey where artwork submission and review are important. You can align it to your current upload rules and confirmation messages for a smoother buyer experience.
Who is this workflow best for?
It’s ideal for print and personalization shops selling custom products like labels, invitations, cards, calendars, and apparel—especially when customers need a clear path to choose options, upload artwork, and place an order.
Can this help with reporting and basic CRM visibility?
Yes. It supports better tracking of key store activity like orders, product performance, and customer patterns. For deeper dashboards and automated summaries, Pro plans are recommended.
Can I connect payment methods and reduce checkout issues?
Yes. You can configure payment settings to create a clearer, more reliable checkout flow. If your store needs multiple gateways or special rules, Pro support helps ensure stability and smoother launches.
Do I need technical skills to use it?
No. Most businesses can set it up by following step-by-step settings and testing a few sample orders. If you want a hands-free setup, a Pro plan is recommended for guided configuration and faster support.
How does shipping and fulfillment fit into the workflow?
It can be set up to better organize order details for packing and shipping, and to support shipping rate and label workflows depending on your preferred carrier tools. Pro users can add more automation and tracking updates.
How long does setup usually take?
A simple store can be set up quickly with basic testing. Stores with many products, customization rules, and approval steps may take longer to fine-tune. Pro support can speed up setup and reduce rework.
What happens if my store theme or settings change later?
You may need small adjustments to keep the buying flow consistent after theme or checkout changes. A Pro plan is best if you want ongoing monitoring, quicker fixes, and stability improvements over time.
Can you work with a merchant in my country?
Yes. Printcart services are delivered remotely, so we work with merchants in any country. Netbase JSC, the company behind Printcart, has worked with clients in 80+ countries.
Do you support my industry?
Printcart services are not tied to one industry. Full stores, custom development, integration and support are delivered remotely; tell us what you sell and we will say plainly whether Printcart fits.
How do I pay for Printcart services?
You sign the contract with and pay the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal.
Who do I talk to?
Talk to our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Working with Printcart
Remote delivery, one company contract
Printcart is a brand of Netbase JSC. Every Printcart service, from full web-to-print stores and custom development to integration and ongoing support, is delivered remotely, so a merchant in any country and any industry can work with us. Netbase has worked with clients in 80+ countries. Contracts and payments are made with the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal. To discuss a project, contact our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Want a store like this?
Talk to our CEO, Huy Nguyen (David), or the sales team. Every service comes with a written scope and quote.
