Case study · Packaging, labels & stickers
Transforming Online Ordering for Waki Labels with Enhanced Web-to-Print Solutions
Waki Labels specializes in offering a diverse range of label products to its customers, facilitating a seamless online ordering experience. By implementing improvements in catalog structure, artwork upload capabilities, and user navigation, Netbase significantly enhanced their online platform.
Updated · By Huy Nguyen (David), CEO of Printcart
The challenge
Challenges Faced
Prior to engagement, Waki Labels faced challenges associated with their online ordering system. Customers encountered friction in product discovery, which hindered their ability to efficiently upload designs and finalize orders. This complexity in the ordering process led to a less than optimal customer journey, affecting overall satisfaction and retention.
Strategic Goals
To enhance the customer experience, Waki Labels sought to streamline their online platform, focusing on a clearer catalog structure, simplified ordering workflows, and improved design upload operations. Their goal was to create an efficient and user-friendly ordering process that would support their service aspirations and drive sales growth.
The solution
Client Overview
Waki Labels is a reputable provider of custom labels, catering to a wide array of industries. Their offerings include high-quality printed labels suitable for packaging, promotional materials, and more, ensuring that clients can find the right solutions to meet their specific needs. The buying process is pivotal, with a focus on usability and customer satisfaction.
Solutions Provided
Netbase implemented a refined web-to-print solution tailored to Waki Labels' needs. Key improvements included:
- Revised Catalog Structure: Organized products into clear categories, making it easier for customers to navigate through options.
- Enhanced Artwork Upload Functionality: Allowed customers to upload their designs effortlessly while ensuring all necessary formats were supported.
- Streamlined Ordering Experience: Reduced the number of clicks required to finalize an order, making the process quicker and more intuitive.
- Improved User Flow: Facilitated easier access to product information and services to assist customers in selecting the right options.
Implementation Approach
The implementation was carried out in strategic phases, starting with an analysis of the existing ordering process, followed by designing solutions sector by sector. Throughout the project, close collaboration with Waki Labels ensured that changes met their expectations and facilitated a smoother transition.
How it fits the order workflow
The refined order management process integrated seamlessly into the Waki Labels workflow, from initial quote generation to final production. This transformation fostered a more efficient workflow and laid the groundwork for future growth and scalability.
In summary, Netbase successfully elevated Waki Labels' online presence and operational efficiency, paving the way for enhanced customer satisfaction and loyalty.
Outcome
As a result of the improvements, Waki Labels reported a qualitative enhancement in customer interactions, including feedback regarding the smoother ordering process. Customers found it easier to select products, upload artwork, and complete their purchases, leading to an improved overall shopping experience.
Benefits
What the workflow covers
Faster product discovery
Clearer categories and navigation help buyers find the right label type and options quickly, reducing drop-offs caused by confusion.
Smoother artwork submission
Improved upload steps reduce missing files and format issues, helping your team move from order to production with fewer manual chases.
Fewer ordering mistakes
A streamlined flow prompts customers for the right details at the right time, minimizing rework and preventing mis-specified orders.
Quicker checkout completion
Reduced friction at checkout makes it easier for customers to finish purchases, improving the overall buying experience.
Better customer confidence
A consistent, guided experience makes custom ordering feel simple, increasing trust and encouraging repeat purchases.
Cleaner handoff to production
Orders arrive with clearer specs and organized artwork, so your internal team can start work sooner with less back-and-forth.
More scalable storefront operations
As order volume grows, standardized steps and fewer exceptions reduce the burden on staff and support channels.
Improved visibility for teams
A more consistent order flow makes it easier to review what customers selected and submitted, reducing time spent searching for details.
Client feedback
What clients say
4.8 out of 5 from 5 client reviews
Artwork upload is more reliable
The artwork submission experience is smoother and better organized, which reduced the amount of follow-up needed before production can start.
edwinridout Ordering feels much simpler
Customers can find the right label products faster and move through the ordering steps without getting stuck. The overall buying journey is clearer and more consistent.
jhalldp Great improvements, minor tweaks needed
The workflow improvements made a noticeable difference in navigation and ordering speed. We still needed a few small adjustments to match our exact storefront style.
Harshil Patwa Cleaner flow for customization pages
The customization experience is less distracting and easier to use, especially when customers are focused on uploading and reviewing designs.
khahina Better customer experience end-to-end
From browsing to checkout, the storefront feels more guided. Customers reach product information quickly and complete orders with fewer questions.
karhu
Next step
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FAQ
Questions about this project
Do customers need an account to upload artwork and order?
Not necessarily. You can support guest checkout or account-based ordering depending on your storefront preferences. Pro plans make it easier to fine-tune the experience and reduce support requests.
Who is this workflow best for?
It’s ideal for custom label and print shops that sell multiple product variations online and need an easier way for customers to find products, upload artwork, and complete orders. A Pro plan is recommended if you want monitoring and priority help.
Can this reduce back-and-forth about missing order details?
Yes. By improving catalog structure and the ordering flow, buyers are prompted to provide the right details earlier, which reduces clarification messages and speeds up handoffs. Pro plans help you refine prompts and notifications.
What file types can be supported for artwork uploads?
You can configure accepted formats based on your production needs (common print-ready files and image formats). If you need stricter rules and guided checks, Pro support can help you set up a reliable policy.
Will this work on mobile devices?
The goal is a smooth experience across desktop and mobile, especially during design and upload steps. If your theme needs adjustments to avoid layout issues, Pro assistance can help stabilize the experience.
How does this help with order routing from purchase to production?
It standardizes what information is collected and how it’s presented, making it easier for your team to pick up orders, locate artwork, and start production without delays. Pro plans are best for multi-stage workflows.
Can I hide or simplify page elements during the design step?
Yes. You can simplify navigation so customers stay focused while customizing, reducing confusion and misclicks. A Pro plan is useful if you want brand-consistent styling across multiple pages.
Can I connect payments and reduce failed checkout issues?
You can enable and verify payment options to ensure customers can complete purchases reliably. If you need help setting up payment steps and testing edge cases, Pro support is recommended.
How long does setup usually take?
A basic setup can be done quickly, but the timeline depends on how many product categories, options, and design steps you want to refine. Pro plans help accelerate setup with guided onboarding and validation.
What do I need to provide to get started?
You’ll typically need your catalog structure, product option rules, artwork requirements, and examples of desired customer flow. With a Pro plan, you’ll also get help translating these into a consistent ordering experience.
Can you work with a merchant in my country?
Yes. Printcart services are delivered remotely, so we work with merchants in any country. Netbase JSC, the company behind Printcart, has worked with clients in 80+ countries.
Do you support my industry?
Printcart services are not tied to one industry. Full stores, custom development, integration and support are delivered remotely; tell us what you sell and we will say plainly whether Printcart fits.
How do I pay for Printcart services?
You sign the contract with and pay the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal.
Who do I talk to?
Talk to our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Working with Printcart
Remote delivery, one company contract
Printcart is a brand of Netbase JSC. Every Printcart service, from full web-to-print stores and custom development to integration and ongoing support, is delivered remotely, so a merchant in any country and any industry can work with us. Netbase has worked with clients in 80+ countries. Contracts and payments are made with the company, Netbase JSC. Payment is by bank transfer to the company account or by PayPal. To discuss a project, contact our CEO, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at support@printcart.com.
Want a store like this?
Talk to our CEO, Huy Nguyen (David), or the sales team. Every service comes with a written scope and quote.
