Print on Demand (POD) has been gaining popularity in recent years, and for good reason. This innovative manufacturing process allows individuals and businesses to design and sell custom-made products, such as t-shirts, phone cases, hats, and more, without having to worry about holding large inventories or investing in printing equipment. POD takes care of the printing, packaging, and shipping of the products directly to customers, making it a low-risk and cost-effective option for those looking to start a business or expand their product line. With its versatility, scalability, and low financial investment, POD provides an excellent opportunity for entrepreneurs, small businesses, and anyone looking to tap into the e-commerce market.

Are you looking to start a new venture or grow your existing printing business? In this article, let's begin exploring the world of Print on Demand.

1. What is Print-on-Demand (POD)?


Print-on-demand (POD) is a fulfilling method and business process in which the product is not printed until the company receives an order. It allows prints of singular or small quantities. Simply to say, you give your design (maybe a logo, maybe a picture) to the suppliers. Then they print on your demand to you when you place orders.

And there are many print on demand companies do dropship business or the dropshipping companies do print on demand business for their cooperated online store owners. Designs may come from the store owner who needs to brand their brands or come from the customers who demand. In addition, POD is more and more attractive to customers. Because everyone wants himself is unique including his personal things.

2. The BIG potential to make money from POD

Print-on-Demand (POD) has become an increasingly popular business model in recent years, offering a range of benefits for both companies and customers. The three main advantages of POD are no inventory, an automated order processing system, and unique products.

No inventory:

One of the biggest advantages of POD is the elimination of inventory management. This means that businesses no longer have to worry about storing large quantities of products and incurring the associated costs. Instead, the manufacturer takes care of the delivery, packaging, and shipping of products directly to customers, freeing up valuable time and resources for the business.

Automated order processing system:

The automated order processing system of POD further streamlines the process, making it easier for businesses to manage their operations. Orders are automatically sent to the manufacturer for the fulfillment, reducing the need for manual intervention and allowing businesses to focus on other important aspects of their operations.

Unique products:

Another major advantage of POD is the ability to offer unique and personalized products. By offering customized designs and products, businesses can appeal to customers seeking one-of-a-kind items, setting themselves apart from the competition. From custom-printed T-shirts, to pillows, mugs, and more, the options for personalized products are virtually limitless.

POD offers a range of benefits including reduced costs, streamlined operations, and the ability to offer unique and personalized products. These advantages make POD a potentially lucrative business model for companies looking to stay ahead in today's competitive market. Now, we continue to discover the many Pros of Print-On-Demand (POD) Services and see how they can help drive success for your business.

3. Pros Of Print-On-Demand (POD) Services

Print-On-Demand (POD) services are a popular choice for businesses looking to start or grow their online store. The advantages of POD are numerous, making it a great option for companies looking to streamline their operations, reduce costs, and offer unique products to their customers. Here are the top Pros of Print-On-Demand services that you should consider:

No need to print in bulk: 

With POD, you don’t need to print products in bulk – the printer will only print the product once it’s ordered. This eliminates the risk of ending up with a large stock of unsold products.

No equipment needed: 

With a POD partner, you don’t need to buy any expensive printing machines or learn how to print a product. Your POD partner takes care of the technical side of the printing process.


Your POD partner takes care of the entire technical side of the business, including fulfilling and shipping orders, freeing up your time to concentrate on the fun side of running a business – like creating designs and marketing your store.

Easy design experimentation: 

POD allows you to take more risks with the designs you offer, making it easy to add new designs to your store and test if they are popular with customers. If a design isn’t as popular as you might like, you can easily remove it from your store.

Experimentation with different products: 

POD services are expanding beyond just graphic tees, allowing you to experiment with different products and create apparel lines for niche audiences.

Customization options: 

POD services make it easy to offer customization options for your customers, like adding their name to a product. This is a great way to respond to the ever-growing demand for personalization in the shopping experience.

Easy brand establishment:

POD services are white label, meaning you can customize your products and packaging with your branding, giving you complete control over the look and feel of your products.

Access to resources: 

Working with a POD service is a partnership, and your success is their success. Your POD partner can be a valuable resource for your business, offering free product mockup images, professional photography, design, and store setup services to make your journey to success easier.

POD services are a great option for businesses looking to streamline their operations, reduce costs, and offer unique products to their customers. With no need to print in bulk, no equipment needed, time-saving, easy design experimentation, and access to resources, POD has the potential to be a lucrative business model for companies looking to stay ahead of the curve in today's competitive market.

4. Cons Of Print-On-Demand (POD) Services

Print-On-Demand (POD) services offer a convenient way for businesses to sell unique and personalized products without having to worry about inventory management or the technical aspects of printing. However, like any business model, POD services also come with some disadvantages. Beginning explores some of the cons of using POD services for your business.

lose control over the fulfillment process and quality of the products.

One of the biggest disadvantages of POD services is that you lose control over the fulfillment process and quality of the products. Just like with any drop shipping service, you have to trust your POD partner to handle the printing and shipping of your products properly. This means that you won’t have the ability to inspect each product before it’s shipped to your customers, which could lead to situations where products are damaged during transit or the quality of the print is not up to your standards. To avoid this, it’s important to test the products that you plan to sell through POD services to ensure that they are of high quality and meet your expectations.

You depend on your printing partner for products and their availability.

Another disadvantage of POD services is that you are dependent on your printing partner for the availability of products and materials. POD companies work with different suppliers to source products or product materials, and sometimes products may go out of stock or become unavailable. This means that there is a risk of your customers not being able to purchase the products that they want, which could negatively impact your business.

Order fulfillment takes longer.

Order fulfillment through POD services also takes longer compared to traditional methods of selling products. Since each product is printed on-demand, it takes time for the POD partner to print and ship each order, which means that your customers may have to wait longer for their orders to arrive. As a store owner, it’s important to manage your customers’ expectations and let them know that each product is printed on-demand and that this may cause delays in delivery.

Returns management may require more attention.

Finally, returns management may require more attention when using POD services. Since you’re working with a third-party service, there’s more to consider when it comes to dealing with situations where your customers might want to return a product. To avoid any confusion or disputes, it’s important to set up a clear return policy that aligns with your POD partner’s policy.

POD services offer a convenient way for businesses to sell unique and personalized products, but it’s important to understand the cons before making a decision. You may have to sacrifice some control over the quality of the products and the fulfillment process, and order fulfillment may take longer than traditional methods. Additionally, returns management may require more attention, so it’s important to set up a clear return policy that aligns with your POD partner’s policy. Despite these disadvantages, POD services can still be a viable option for businesses looking to offer unique and personalized products without the hassle of managing inventory and printing equipment.

Source: Printful Custom Printing

5. How much do you earn with print-on-demand (POD) business?

Your earnings = Retail price – base price

Retail price: Display price set by you on the online store

Base price: Price charged by the printing industry (whom you outsourced print on demand facility) which includes product cost, printing, packaging, shipping, customer service, etc.

Print-on-demand (POD) business can be a profitable venture, and the amount you earn depends on several factors such as your product pricing, order volume, and profit margins. The beauty of POD is that you don't have to worry about upfront costs, such as buying equipment or inventory, as your POD partner takes care of the technical and production side of the business.

How to calculate income from POD

To calculate your earnings, you need to factor in the cost of the product, the cost of printing, and the cost of shipping. Your POD partner should provide you with the cost of printing, which typically ranges from $5 to $20 per item, depending on the product type and quantity. The cost of shipping varies depending on the location of your customer and the weight of the package.

Once you have the cost of printing and shipping, you can set a retail price for your products that allows you to make a profit. A common profit margin for POD businesses is around 20% to 30%. For example, if the cost of printing a T-shirt is $10 and the cost of shipping is $5, and you sell the T-shirt for $25, your profit margin would be 20%.

To increase your earnings, you can focus on driving traffic to your store, offering unique and high-quality products, and promoting your brand effectively. You can also consider offering discounts and promotions, such as free shipping for orders over a certain amount, to encourage customers to make a purchase.

It's also important to note that POD businesses can take time to grow, and you may not see significant earnings right away. However, with a well-thought-out business plan, a focus on offering unique products, and effective marketing strategies, you can build a successful POD business over time.

Average income from POD

The average income of a print-on-demand (POD) store depends on a number of factors, such as the niche you're in, the number of products you offer, the markup you use, and the volume of sales you're able to generate. It's also important to consider that with a POD business model, you don't have the upfront cost of inventory and there are no minimum order quantities, so your profit margins can be higher than with traditional printing methods.

However, it's difficult to determine a specific average income for POD stores as it can vary greatly. Some stores may generate only a few hundred dollars a month, while others may make several thousand. It all comes down to the level of effort you put into your store and marketing your products, as well as your ability to offer unique and high-quality products that are in demand.

It's also important to keep in mind that POD is a competitive industry, and there is a lot of competition for customers. So, in order to be successful, you need to have a unique selling proposition and offer products that are not readily available from other sellers.

So, the amount you can earn with a POD business varies greatly and depends on several factors. However, with a well-calculated retail price, effective marketing strategies, and a focus on offering unique products, you can build a profitable POD business over time. It's important to remember that success with POD requires patience, persistence, and a willingness to continuously improve and adapt your business strategies as needed.

6. Five things to consider before you start a POD business


Although the tools and technology available nowadays for designing, printing, and shipping your own product makes starting up relatively simple, the difficult part is building a brand to stand out from the competition. Combine competition with slim margins and building an online company becomes a little harder than it might first appear.

To be successful with your new brand, you have to make the right decisions from the get-go. There are several critical elements to starting a successful business. Each of these elements needs to be considered closely before moving forward:

  • Niche: Being more specific will help you stand out as well as better attract and market to the right audience without blowing your budget
  • Design: The majority of people that are purchasing graphic tees are looking for designs, graphics, and slogans that connect with them and reflect their opinions and personality
  • Quality: The quality of the products you use and the prints need to be top-notch to build a sustainable business
  • Brand: A strong, interesting brand is vital in the industry
  • Inventory: Will you manage your own inventory to take advantage of volume discounts or use a print-on-demand service to save time and effort.

In conclusion

Print-on-demand (POD) is a popular and growing business model in the printing industry. With POD, you can avoid the risks of printing and storing large quantities of products, as products are only printed when they are ordered. This allows you to experiment with different designs and products, customize your designs, and establish your brand. You can also take advantage of services and resources provided by POD companies to help your business succeed.

However, there are also some challenges associated with POD, such as losing control over the fulfillment process and quality of the products, depending on your printing partner for product availability, longer order fulfillment times, and the need to manage returns more carefully.

Ultimately, the income you can earn with a POD business varies depending on several factors, including your sales volume, the profit margins on each product, and the competition in your niche. With a solid strategy, effective marketing, and a commitment to providing high-quality products and customer service, a POD business can be a profitable and fulfilling venture. Whether you're just starting out or expanding an existing business, POD is an excellent opportunity to bring your creativity and entrepreneurial spirit to the printing industry.

Lynn Jones

Shop Owner
Lynn Jone, Digital Marketer, copywriter, and avid fan of Technology!

One of my favorite quotes is: "Strive not to be a success, but rather to be of value" - Albert Einstein.

I graduated from foreign trade university majoring in Economics. However, it took me 5 years to find my passion for Digital Marketing. With over 5-years research and over 3-years practical work experience, I am confident that I can easily what problems your website is facing and suggest the best solution for your business.

I used to be an accountant, a salesperson, a banker even a receptionist. However, I just feel to be myself when I choose to be a Marketer, especially an SEOer. I have spent a lot of time studying and learning about marketing tools like Google Analytics, Google Search Console, Ahref, Alexa, Similar Web, ... In order to understand customer behavior as well as to make a website to be on the top rank on the search tool.

"Content is king". Where advertising is about the sale, content marketing is about establishing a connection. The best content marketing will lure people to your brand and keep them coming back for more.

So let’s explore the wide world of ever-increasing content, and investigate how you ensure your message is well delivered to your target customers.