Slow load times have been shown to negatively impact a variety of business metrics such as on eCommerce websites. Time is money and customers don’t use slow sites. One second delay in page time equals a 7% loss in conversions, 11% fewer page views and 16% decrease in customer satisfaction. Faster frontend performance optimization is better and your website as well as web-based applications need to be lightning quick or you will lose customers and revenue.

How can we optimize the Front-End performance?

There are some effective way for this issue. In this article we want to mention some solutions as below:

1/ Determine a performance budget: Your “budget” may be list of your goals early in the planning phase such as requests, page weight, loading time… If you can foresee your goals, it is easier to archive them on your website. For example, if you set a goal to have a homepage under 700Kb and content slider with 3 full screen images, it is going to be impossible to balance and set up your website follow it. there are three options in this solution:

- Optimize an existing feature or asset on the page.
- Remove an existing feature or asset from the page.
- Don’t add the new feature or asset.

2/ Squeeze the last Kb out of your website. The main goals of optimization are:

- Reduce http requests
- Reduce file sizes
- Reduce latency
- Optimize critical rendering path

3/ Use Responsive templates: you can install into your website if it’s built with major CMS platforms such as Magento, Joomla, Virtuemart, etc and set up the configuration on color, layout… With responsive template, your website will switch to any smart devices screen modes automatically. After that you have a perfect mobile supported website and buyer can easily do shopping and payment though their mobile phone with ease. It is an available way to improve speed of website display effectively and so convenience in manage. You can find many responsive templates on CMSMART Marketplace.

See how Magento Improves Frontend Performace here!