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There are three popular methods for printing onto t-shirts. Each method has its pros and cons and deciding which one to use will partially depend on how much time you want to invest in the product creation and which printing partner you choose.
Below, we have outlined all three t-shirt printing options, to give you a better understanding of each process. Whether you invest in your own printer or use a local supplier, it’s worth knowing how each printing technique works.
Screen printing
Screen printing for t-shirt printing business
Screen printing is an old technique that has stood the test of time for business owners who design and sell t-shirts online and in-store.
As one of the most popular methods for printing onto t-shirts, screen printing can produce durable and long-lasting results. It also lets you print on products like canvas items, mugs, hats, and other things to make and sell, if you want to expand your product line.
However, a labor-intensive initial setup means screen printing is most cost-effective when printing in bulk. Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors, as each color increases costs and production time.
Heat transfer
Heat transfer screen printing example
Heat transfers have also been around for a long time and exist in several forms. You may have seen basic heat-transfer paper at your local office supply store.
Although this method makes it easy to print designs from your home computer and transfer them with an iron, it won’t cut it when it comes to running a small business. The more advanced form of heat transfers are called “plastisol transfers” and are printed by professional printers on special, high-quality heat-transfer paper.
The advantage of heat transfers is the ability to order a stack of prints from your local printer and transfer them to your t-shirts with a commercial heat press machine as you receive orders.
Heat transfers can produce full-color images onto t-shirts relatively easily and quickly.
Direct-to-garment (DTG)
Direct to garment t-shirt printing
The direct-to-garment printing process operates much like an ink-jet printer you might have at home. It’s a common type of t-shirt printing business equipment because it prints ink directly onto the t-shirt and can produce full-color images with accuracy.
Direct-to-garment printing produces quality printing on par with screen printing and better than heat transfers. Because it operates like an ink-jet printer, there are no setup costs, unlike screen printing. This means it’s easy and cost effective to print small orders.
The major disadvantage of direct-to-garment printing is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.