In the context of the increasing power of consumers as well as a broader market, your business should be in ready and vigorously change to get ahead of your competitors, which of course offer you a long-standing profitability.

While the striking elements of a new generation website like responsive design or visual effects are no longer competitive advantages but vital conditions for an online store, the simplifying, profound approach, graphic creation… are gradually the fast-growing trends recently, especially in 2015. These innovations properly place your e-commerce as a forerunner in the grim race to gain customer. Unpacking potential designs are even likely to bring a more explosive idea to your online business.

1. Web-graphic

We tend to get a better access to data through a good and impressive graphic designs or simply images. Even for the massive amount of information, graphic shows its more magical power of recalling than text. The tendency is “Infographic” being emerged recently.

With the same reasons, the “Web-graphic” is considered as a prospective successor that also better conveys information with insanely flexible interaction. It is more tempting and visual than “Infographic” and boosts significantly the access capacity to website.

In 2015, website designers deem it will be preferred by customers and be asked as a default factor in their individual design orders. It is highly likely to see a marked raise in popularity and be an unnecessary element of a modern website.

2. Flat design

Flat design application for website and user interface is a modern trend that offer us a “Minimalism” style with a simple approach, design idea and color tones. We simplify and eliminate most of prolix visual effects like 3D, gradient, shading, layer or transition effects and manage to reach a more gentle and professional sight. Hereby, your website can achieve the better end-user efficiency.

“Flat design” removes the fussy layout or arrangement on a website. Thus, it leaves your site a crystal clear space but still ensures a fine design concept and color matching. It is clear that your site is more user-friendly, practical and can avoid the distraction from effects, thereby focus on main contents. Moreover, the flat idea still facilitates to change browser size across different devices.

Above all, unlike to “rich design”, the flat one provide a broader bandwidth for faster loading and resizing but still look sharp on high-definition screens.

3. Parallax scrolling

One of the most impressive design ideas, parallax scrolling, is known as a special scrolling technique in computer graphics. This allows moving background images slower than foreground images, bringing a illusion of depth and creating one more dimension for your website. The parallax scrolling starts from the technique called “Multi-plane” that is used in conventional animation.

Using the scrolling instead of “click” is a multi-level navigation technique. It requires a fewer time to load pages, more important, there is a smooth move among pages without lowering the time response. The information flow constantly runs while scrolling mouse.

We can see this technique everywhere even on the tech- giant’s website like Apple or Google. It is reported to improve the web-performance up to 70%. Therefore, it is concluded that the parallax scrolling will be prevailing in modern website design in 2015 and the following years.

4. Ghost buttons

“Ghost button” hasn’t been a brand new conception in web design but it brings something new for the global web designers because of its truly simplicity but the astonished effectiveness of designing.

In a simply manner, we can get the idea of “ghost buttons” as a cube and flat button like square, rectangular, round, diamond shape or multi-angles shape. It owns a simple design from text, size, color to shape, border. In addition, the buttons is changed compared to traditional concept, for instance, blank button, button with sort border, oversized button…If they has been highly favored currently, it was because they make a connection with the natural drawings in childhood, however, the buttons are better elaborated.

5. Typography

Web typography has been through a long foundation and development and now we witness a major innovation in the number of the fonts and the way to use them better. This trend shows a dramatic effort to present text creatively and diversely. It is very likely that in 2015 “large typography” will be dominant and build a new empire for it during the years after.

Researchers point out that the bigger the size of text is, the easier the content on website can reach to its targeted audiences. Therefore, in the future, the flexibility of the typography and the ability to work perfectly within the context of responsive design will be what are expected.

While before the specialized nice font set is normally costly and result in a higher designing expense, now it is easier to make a choice for a website using typography. It also opens chances for various design concepts in 2015. That’s why, typography will be on focus of web designers sooner or later.

The general tendency in 2015 will mainly concentrate on the simplicity or minimalism in design. These potential factors tend to bring sophistication back in a fresh manner through changing old-fashioned concepts and matching the new and old elements at the same time. However, the trends always come in and out, with the website designer’s creativeness and skill; there are always newer trends from other new and even old ones. More important, catching them will help to keep your business staying ahead of competitors and boost sales.