The worldwide custom t-shirt printing market size was esteemed at USD 3.64 billion in 2020. It is relied upon to extend at a build yearly development rate (CAGR) of 9.7% from 2021 to 2028. Hand-crafted shirts are progressively being utilized by organizations as a cutting-edge marking technique to mark their organization, items, or contributions. This strategy is utilized by organizations, particularly new businesses, to build their image perceivability and command the notice of their imminent clients. Subsequently, the developing utilization of modified shirts as a marking instrument is required to be a significant supporter of market development over the conjecture time frame. The style business is seeing a shift toward wearing tweaked garments. Likewise, the expanding discretionary cash flow of shoppers is empowering them to spend on altered garments. Thus, individuals favor wearing tweaked shirts with explicit logos or trademarks imprinted on them.

Today, with advanced printing, web-based advertising assets, and immense conveyance organizations, beginning a T-shirt business is simpler than any time in recent memory. Print-on-request and outsourcing dispense with the requirement for space for stock. All things being equal, making a T-shirt that addresses the majority requires something beyond an extraordinary thought; it requires an arrangement. 

Here's a step-by-step guide to launching your own home-based T-shirt business.

1. Plan Your Tshirt Business

Research market 

Market research is simply looking into what your current customers need from you, because even if you find a gap that fills your niche market, now you need to know what your current customers want from your product so that you can follow the customer’s specifications and fill in that gap. Ask your customers a question 'Hey bestie, I’m thinking of a new T-shirt line. What do you want me to do" and hopefully they will reply with "I want sleeveless, I want it to be flowing, I want a V-neck, I want a round neck, I want a wide one, I want it dark colored". However, reality will never be that easy. You will have to put more effort into market research.

Research your target market, including the geographic region and the particular customer group for your Tshirts products. Stick around the spaces – physical or on the web – that your objective market regularly visits and take notes on what kinds of T-shirts are trending and what general style they show. This will assist you with choosing selling areas and may even give you design inspiration ideas.

Find your niche

Finding a specialty for your store may be important as an ecommerce entrepreneur wanting to create a successful online T-shirt business, without breaking the bank. Your chances of success will increase significantly if you build a Tshirt business that is really distinctive, either in terms of brand image or accessible items. The phrase "niche" is spoken around a lot, but it's vital to pick one while planning your t shirt business. One of the most critical aspects of establishing a successful t shirt business is the capacity to stand out, and one of the greatest ways to do so is to cater to a certain target demographic or interest group. In general, categories such as "t-shirts for those who appreciate hilarious slogans" will be too wide to be recognized in a highly established market. You'll want to tighten it up a bit more. 

There are several methods for identifying and evaluating a niche, but here are a few:

  • Examine the subscriber count and amount of activity on subreddits in your target topic.

  • To determine the size of your niche on Facebook, use the Audience Insights tool.

  • For ideas, look through Wikipedia's list of popular hobbies.

  • Consider your personal interests and the communities to which you belong—sometimes it's OK to go with what your gut is telling you.

Create a t-shirt business plan that includes your goals and various options to sell personalized t-shirts after you've narrowed down your specialty, and then work out how you'll turn the plan into practice.

  • Define Your Audience

As you would expect, the client segment(s) you select will have a significant influence on the sort of t-shirt business you run. Clearly, baby boomers would want different products and would respond to marketing pitches differently than teenagers.

Try to segment your target market based on their demographic and psychographic characteristics. Include a discussion of the ages, genders, localities, and income levels of the clients you want to serve when it comes to demographics. Because most t-shirt shops cater to clients who live in the same city or town, demographic data is readily available on government websites.

Psychographic profiles describe your target clients' interests and demands. The better you understand and identify these demands, the more likely you are to attract and keep consumers.

  • Decide on a business model.

Not surprisingly, there have been many changes in the way businesses operate in recent decades. Yes, the Internet has changed everything. Today, it is normal for people to do a little research online before venturing out into the physical world to buy products. Traditional retail is the sale of various services and goods from companies to individuals. Ecommerce retail (also known as ecommerce) refers to transactions between customers and business owners over electronic networks (the Internet). Each way of doing business has its own advantages and disadvantages. Also, these factors have an additional impact when considering how to start a tshirt business with no money. 

As the global Covid-19 pandemic is nowhere near coming to the end, online shopping has become more popular than ever, especially with the assistance of digital technology. Ecommerce business should be exactly what you are looking for if you have a low budget. Here are some advantages of ecommerce that definitely outdo tradition retailing.

  • Reviews and Information: While the goal of any business is to be trusted by customers, end-users have always looked to real people for recommendations and advice when purchasing products. When a store provides these details upfront, that enterprise gains momentum toward securing its audience. 

  • Convenience: Right off the bat, e-tail is super accessible. Anyone anywhere can have immediate access 24 hours each day – as long as they need a connection. Even without a standard connection, sources like libraries and internet cafes make this feature easy to tap into. 

  • Pricing: If a store offers a far better deal, more options, or another increased value to customers relative to rivals, they win the customer. While search engines are often tailored to push certain products, the rapid availability of data gives customers options for seeking better services, items, etc. 

  • Flexibility: It’s very easy to travel onto a web store and make a couple of changes. With Printify, it’s a matter of seconds to make new products, remove old or outdated items, change branding, reformat a design, switch print providers, increase/decrease prices, then far more . 

  • Explosive Market Growth: The winds of favor are blowing hard in favor of recent eCommerce. Forester estimates that their market share is projected to extend at an interesting average rate of 11.7% per annum for subsequent four years. This expansion is predicted to gradually encompass half computer and electronic items while simultaneously moving to grab roughly a 3rd of accessory, clothing, and footwear sales.

  • Source quality material and t-shirt printing options

Not all t-shirts are the same, nor are all print jobs. Quality is critical to your brand and your success, which is why you must educate and select your input materials properly. One way to differentiate yourself from your competitors is to get the highest quality products that your business can afford. If your customers find that your t-shirt shrinks or tears after using it multiple times, this will lead to a bad reputation for your ecommerce store. This will greatly reduce the chance of these customers buying from your store again, which is obviously something you want to avoid. If your online t-shirt business has durable, high-quality products, your store will gain a good reputation, which will help your business grow. It may be tempting to trade quality for better profit margins, but you must evaluate how the quality will affect the customer's decision to share and repurchase your brand in the long term.

Fit, size, material, feels when wearing, and weight are all important considerations when purchasing a high-quality t-shirt. T-Shirt Magazine Online's evaluation of some of the most popular blank t-shirts for printing is a wonderful place to start when deciding which blank t-shirt to use. Once you've narrowed down your options, it's highly recommended that you buy samples for yourself in order to make a wise final selection.

  • Create your own t-shirt designs or hire designer freelancer 

Once you've come up with some tshirt designs. You'll need to get your ideas truly designed. If you have Adobe Photoshop or a comparable application, you should be able to create some easy t shirt designs on your own. However, if you're like most individuals, you'll need to enlist some assistance.

Simplest way, try to look at design communities where most designers work, such as Dribbble or Behance, both are fantastic designer communities with a lot of one-of-a-kind talent, where you can look for the style you like and message the designers you like to see if they're open for freelancing work.

You might also want to find freelance designers on freelancer networks like Freelancer and Upwork.

If you don't have time to find a designer, you may buy pre-made designs. You should bear in mind that if you choose this path, there is a good chance that other individuals are already selling the design, making it more difficult for you and your company to stand out. However, it costs you nothing to check out t-shirt graphic marketplaces like Designious or Graphic River.

Once you've got some final designs, your next step is to urge some mockup images of them on actual t-shirts. Your customers are getting to want to truly see what the ultimate design will appear on a printed shirt.

There are a couple of ways you'll get images of your final designs on t-shirts, including ordering samples and taking product photography yourself, or with the help of the abundance of t shirt templates online. The most frequent sort of mockup file is an Adobe Photoshop tshirt template (.psd). They enable you to rapidly see how your ideas will appear when printed on a t-shirt. Most Photoshop templates have numerous layers that allow you to adjust the color of the shirt and add your own design that will mix with the shirt's creases, folds, and curves.


  • Set Your Price 

Another important aspect of starting a tshirt business is determining the pricing of your products. You’ll have to think about your price plus the value you incur in printing the designs. Assuming you would like to sell at a 50% margin, you'll multiply the general cost by 2 to work out your unit price. 

Let’s say you purchase 50 t-shirts for $300, and it costs $500 to print a one-color design. In this case, you paid $6 for one shirt and $10 to urge the planning printed thereon. Your per-unit cost would be $16 ($10+$6). So it might be ideal to sell the t-shirt at $32 (16x2). You’ll even charge $5-$10 more if you’re selling a retail quality t-shirt (people are often willing to pay more for better-fitting and super soft material).


  • Build Your Brand

Once you’ve assembled a couple of solid design ideas for your online Tshirt business, it’s time for you to seek validation from others and make your tshirt well-known. A marketing plan is essential for your product to attract the right customers. In addition to local advertising through newspapers and brochures, you also need to develop social media. First ask your friends and family to share your business page, and consider putting some Facebook or Instagram ads. Then attract your followers by creating a post about your T-shirt design and offering discounts for new customers, special holidays, or specific designs for the month.

In order to increase sales, you must increase brand awareness. And what is one of the simplest methods to pique someone's interest in you? Giving anything out for free. A good old-fashioned giveaway may do wonders for bringing more attention to your stores and products. That is not a myth. Girlfriend Collective, a Seattle-based online company, debuted one product in April 2016: eco-friendly leggings created from recycled plastics. To begin, the company decided to conduct a too-good-to-be-true campaign in which it offered the latest generation of sportswear for the cost of shipping. And that means free leggings! What was the end result? 10,000 pairs were sold on the first day, and over 800 customers emailed to ensure that the campaign was not a hoax.

Businesses must maintain their presence on social media in order to be considered seriously in the digital age. As a new business owner, you must consider more than just weekly promotional activities. You need to put effort in SNS marketing, like engaging with your audience, joining in conversations outside of your social network accounts' feeds, keeping up with trends, and responding to breaking events in real time.


  • Decide where you’ll sell

Finally, you should consider where you want to sell and advertise your goods. Knowing your audience is critical for a T-shirt business since T-shirts can be versatile, all-inclusive, or quite niche. You will have settled on your design and have a notion of your target audience at this point, but what about your competitors? You can start setting up and growing your online brand presence once you've mapped out where your rivals are and where your potential consumers prefer to hang out online. You're all set to start selling T-shirts on the internet!

Build an online tshirt website

  • Choose the right platform 

Building your own online store allows you to access a wider audience, get more consumers, and define your brand's identity. Your consumers will have the confidence to finish their transaction if you use a competent and trustable eCommerce platform. It's also a significant representation of your store's identity. Create and customize an eCommerce website that symbolizes your brand to begin your online t-shirt business. If this is your business strategy, make sure you select a platform that allows you to quickly link your store with print-on-demand providers. You'll also want to be able to integrate with other sales channels such as Amazon or eBay, as well as social media platforms like Facebook and Instagram and professional eCommerce software.

Your website builder should be simple to use and have key features that will draw more visitors to your site. You'll need an appealing, brand-consistent theme, excellent SEO on every page, and access to dependable, secure payment options. Given how frequently data breaches occur, customers are still apprehensive to purchase online, so comfort them with rock-solid, PCI compliant security. The eCommerce platform you choose will have an impact on every aspect of your online business, so take a close look at the built-in features, theme options, and tools for administering your site and servicing clients.

Magento, WordPress, Virtuemart, and Shopify are some of the current e-commerce platforms that suit for tshirt online business on the market. The WordPress web-to-print solution, in particular, has received a lot of positive feedback for its user-friendly performance, creative inspiration, and marketing-SEO solutions. This is thought to be an excellent platform for T-shirt solution printing. Printcart offers a wide range of WordPress ecommerce plugins for t-shirt online stores and is loved by many business owners, both experienced and new to the market. 


  • Integrate with a Print on Demand Service

You may make your own clothing brand, monetize your following, or cater to a certain niche with personalized items. Print on demand is a fulfillment approach that allows you to do all of this without having to have inventory on hand.

Print on demand is a method of customizing white-label items (such as baseball caps or tote bags) with your own designs and selling them under your own brand on a per-order basis. That means you don't have to pay for the goods until after you've sold it, eliminating the need to buy in bulk or keep inventory on hand. Plus, with print-on-demand services, your provider handles everything after the transaction, from printing to delivery. It just takes a few clicks after you've set everything up to fulfill an order once you've made a sale.

There’s a lot you can do with Print-on-demand services, for example:

  • Test a business idea or a new product line for an existing company without the risks associated with purchasing inventory.

  • Make money from the following you've built up. If you're a YouTuber, cartoonist, or social media influencer who wants to spend more time generating content rather than completing orders, printing on demand is a terrific alternative.

  • Create unique items for a certain market. Clothing for gamers, for example.

  • Print one-of-a-kind goods like t-shirts, books, shoes, bags, wall art, phone covers, clocks, laptop skins, and mugs with ease. These may be given as presents or kept for yourself and your team.

You may sell your graphic tees straight from your online store by linking your site with a print-on-demand service provider. After an order is placed, the service will print the goods and transport it to your clients anywhere in the globe. This business strategy requires less initial capital, making it easier to get started. Check out the most popular print-on-demand service providers here.


  • 8 best tshirt template themes for your tshirt website

  1. Oswad

Oswad is a responsive supermarket web theme that you can use to sell t-shirts. It includes four great, eye-catching homepages with four different storefronts to pick from. If you use this theme for your tshirt website, you will enjoy a number of benefits. It offers a gigantic menu for menus that are bigger, more attractive, and more remarkable. Oswad also has the fantastic Slider Revolution plugin for building a stunning slider with many content sources. 

To make Oswad more desirable, this theme is compatible with WooCommerce, a WordPress plugin that enables you develop and manage a store with flexibility and strong features. It also supports comparison and wishlist capabilities, is quick-shop ready, and has custom product filters, among others, to make your business more user-friendly. Visual Composer, Google Maps, and bbPress are all supported on Oswad.

  1. Ubit 

Thanks to Ubit, there is yet another excellent option that will suffice for starting an online T-shirt business. The theme includes the Elementor page builder and the WooCommerce plugin, allowing you to easily manage and maintain your online store. There will never be any coding required, making Ubit highly user-friendly. Mobile devices, retina displays, popular plugins, current web browsers, and search engines are all fully compatible with Ubit. It's also geared for quick loading times, resulting in a pleasant and seamless purchasing experience. The installation procedure is simple, and you may have a fully working website ready to go in a matter of minutes.

  1. Linea

This amazing theme is a must-see if you want to develop an online presence for your apparel shop. Linea is a WooCommerce clothes shop theme that can be used by clothing stores, boutiques, and online fashion enterprises to display their clothes line, designer gowns, and other relevant things.

Linea has a lot of unique features that you won't find in other themes. It's made with the most up-to-date technology, including Bootstrap, HTML5, and CSS3. There are four distinct color styles to pick from. The giant menu, product slider, infinite scroll, product variant swatch, smart cart, and other features of Linea stand out. You can add an interactive shopping cart into your e-commerce website with the smart cart jQuery plugin. It also has sticky headers to make navigating easier. When you pick this theme for your website, have a look at the other cool features you may use.

  1. Bellery

If you want to start an attractive T-shirt shop, do yourself a favor and look at the incredible Bellery. It's a site design that's jam-packed with features that'll have you back on track in no time. Because Bellery has so many various page layouts, components, and features, you won't have to create anything from scratch.

You receive four attractive home designs, every imaginable eCommerce inner page layout, Slider Revolution, a big menu, and the Elementor page builder. The complete store part is organized using the WooCommerce plugin, which is both handy and simple to use. Social sharing, lightbox, pop-ups, and a sticky menu are all included in the package.

  1. Goya

When you're looking for a design that isn't your typical online shop appearance, Goya is the way to go. This gorgeous WordPress theme is ideal for selling T-shirts, but it can also be used to promote other products. When you use Goya, you don't have to feel restricted in any way. Take it all the way down to the last detail.

The Goya kit includes a beautiful design, product fast view, tiny cart, pop-ups, single-page checkout, and live search, among other features. You may also turn on the blog module, start using content marketing, and go farther.

  1. Metro

If cleanliness and simplicity are your thing, you should look at Metro. This T-shirt store WordPress theme comes with everything you need and more. There's no need to choose any extra components or anything like that; you may get started straight away. Metro puts it all into practice so that your t shirt eCommerce website runs like a dream.

Metro is here to make a difference, with a variety of front and inner pages as well as other useful features. It makes use of the sophisticated WooCommerce plugin, which makes managing and maintaining your online company much easier. Metro also includes a number of premium extensions at no additional cost.

  1. Avone

When you're beginning a T-shirt business, setting up an internet store to sell your wares is a breeze. After all, once you see what Avone can do, everything else just doesn’t matter anymore. Everyone can benefit from this powerful, practical, and adaptable solution. You do not need to be a specialist to begin setting up your internet business. Anyone, whether a complete novice or a seasoned pro, can set up this theme easily and effortlessly while still making it a hottie.

Avone comes with eighteen distinct homepages and a plethora of other inner page layouts. You may pick and choose from the options and there you have it. You may also add your own unique touch to Avone by branding and personalizing it. Mega menu, product countdown, filtering, quantity message, phony sale numbers, and an Instagram feed are among the extras. Avone also handles all of the technological components.

  1. Blackery

With Blackery, you can create almost any eCommerce website you desire, including one dedicated just to the sale of T-shirts. There are also a slew of other page layouts included in the package that help to simplify and expedite the process.

Blackery also offers eighteen headers, sixteen footers, eight product pages, infinite scroll, and live buy alerts. It includes everything you'll need to run a successful online T-shirt company, even if you're a complete beginner. Start your web business right now by implementing the stunning Blackery.

Marketing for your tshirt business

A marketing strategy often incorporates the four Ps: product, price, place, and promotion. Your marketing plan for a t-shirt business should include the following:

  • Product: Reiterate the sort of t-shirt business you documented in your Company Analysis in the product area. Then, go into depth about the precise things you'll be selling.

  • Price: Make a list of the prices you'll be offering and how they compare to those of your rivals. The product and pricing sub-sections of your marketing strategy are essentially where you present the things you sell and their costs.

  • Place: Refers to your t-shirt business location. Make a list of the locations where clients may buy from you. As you are selling online, think of other ecommerce platforms rather than your own website to distribute your tshirt products, such as Amazon or eBay. You can work with brick-and-mortal stores to have them distribute your products in their stores as well.

  • Promotion: The final element of your t-shirt business marketing strategy. You might want to think about the most common strategy of promotion currently, which is social media marketing. No one is saying flyers or advertising in local papers and magazines are inefficient. It’s just that almost anyone is owning an Internet-accessible device. And getting your products approachable on those devices will slightly increase your chance of achieving your revenue goals. 

Your business' success ultimately depends on by marketing. However, if you are marketing to everyone, you're not marketing to anyone. That's why, no matter what strategies you choose, maintaining attention is crucial. Having a precisely defined audience might actually help you design items that are in demand, minimize your customer acquisition costs, and maximize your potential earnings. Better yet, if you can develop your own audience through marketing, you will have created a long-term value for your company, even if your items change.

There are several marketing options available, but here are a few suggestions to get you started:

  • Create/curate material for your target audience by starting an Instagram account. Obtain followers, learn which hashtags receive the most likes, and cultivate relationships with potential clients.

  • Create Facebook ads that are tailored to the interests of your target audience. For as low as $10, you can try out your designs using Facebook advertisements to determine which ones resonate with your audience.

  • Collect email addresses from visitors to your site so you may promote to them for free in the future.

  • Get your items into the hands of influencers who can help you generate sales by contributing part of their clout.

Top 10 of creative tshirt template trendy ideas

To get you started with your tshirt business, here are a few trendy T-shirt design ideas. Each section's example designs are tshirt design templates that you may use to create your own T-shirt designs. If you find anything you like, don't hesitate to make use of it. You can find many of these free t shirt website templates all over the Internet.

  1. The Creative Minimalist

The use of a minimalist design is an excellent method to demonstrate your creative side while also being funny. Something that causes people to question the true you.

  1. Hand-Drawn Designs

Designs that are hand-sketched have a lot of personality and significance. For the next year, these rough, pencil-like designs are a terrific design trend. The clean, intricate line work leaves a lot of freedom for your imagination to go wild.

  1. Arched Text

Use arching text to elevate your design's typography from ordinary to spectacular. Adding a curved effect to the text in your design, whether as a whole circle or a half circle, is a simple method to improve the quality of your shirt's design and make it a must-have for your community.

  1. Hand Illustrations

Hands can tell a lot of tales, both physically and symbolically. In your t-shirt design, sign language and hand signals are a direct, yet quiet, method to transmit your message. On the other side, you may utilize them to demonstrate a sense of camaraderie, camaraderie, and connection.

  1. Clean and Simple Text

Use a crisp typeface that is clear and easy to read in your shirt design to make a statement. This design pattern was popular on awareness and advocacy shirts to assist the designer get their message out to everyone who saw it.

  1. Repeating Text

Repetition is a solid way to get your word heard. It will have the required effect while also producing a well-designed shirt. This t-shirt design concept is ideal if you don't have a lot of design experience but yet want to make a fashionable tee on your own.

  1. Tarot Cards

The usage of tarot cards on shirts, with the artist's personal take on this famous design pattern, is one of our favorite design trends this year. Tarot cards provide a wide range of materials to take inspiration from thanks to its distinctive artwork, meaning, and design. For individuals searching for a symbolic visual depiction of their message, this design style is a fantastic choice.

  1. Strong Statements

Your t-shirt should sometimes just say what it needs to express, loudly and plainly. Being able to stand for something without saying anything has led to an upsurge in these strong design decisions in a year where we have to keep our distance and minimize in-person discussion. If your gear is advocating for a cause, political campaign, or social movement, this current design style is highly successful.

  1. Warped Text

The use of distorted text on your t-shirt is an excellent method to make basic text stand out. With warping, the possibilities are unlimited! With a wavy vintage appearance, you may even transport yourself to the 1970s!

  1. Doodle Artwork

More fun in your life, and in your clothes, is always welcome! Doodling may be done in a variety of ways, including thin lines, wavy lines, and forms of many colors and sizes. Allow your creativity to go wild, then print it on apparel!

We hope that this tutorial has answered any of your questions about how to start a tshirt business. Please feel free to return to this post as many times as necessary as you begin the process of creating your t-shirt store. Is there anything else you'd like to say to all the aspiring entrepreneurs who are reading this? If so, please share your suggestions on how to start a t-shirt company in the comments section below. We'd be delighted to hear your ideas.

Rose Helen

Shop Owner