What is the last target of an online-business? Along with high profit, Customers’ loyalty must be the exact answer. It is because this is the main factor deciding the growth of your Business in the future. The stable development of your online business can be achieved mostly thanks for this sector. Customers’ loyalty is the connection for new members visiting your site through them and the net become larger and larger.



As the conclusion of business specialists, the revenue coming from returning customers makes up from 25% to 40% of the total. It is claimed that brand loyalty is one of the most important assets for a business to attain. Their great experience with our product or service will decide whether they come back our store not. All we have to do is the highest quality product/service, the best customer support and campaigns attracting more returning customers.

How about on a M-store? Customers’ loyalty also plays a crucial role to develop the business. Magento – the Open-source platform of eCommercer currently, offers a lot of functional plug-ins that are helpful to gain the accomplishment. On Magento platform, web-store owners are totally able to add or remove extensions corresponding to each business campaign. They are also updated or upgraded to be more effective in use. Thus, let’s discover what tactics of Magento are to increase your customer lifetime value and loyalty.



Increase Customer’s loyalty on Magento store

1. Let customers say What they think about your brand and send fans something they did not know they wanted

You could get embed social media posts from fans who share your content or say something good about your brand to their followers. By adding Social Log in extension to your store, you allow them to log in your store via different ways while social media is the most convenient for customers. Also, on the product page or Home page, Facebook Fanbox can be installed for free in hope of showing your fans on Facebook and encouraging others to become your fans.



When Social media is integrated to your site, your shoppers are possible to share what you think about your products, services and also have great recommendation of them to others. Always put them in the spotlight and let them know how much you appreciate them. Thus, they will make your brand a priority and become your loyal fans that are valuable marketing assets once they can see reciprocity from you.

By the way, when seeing their social accounts to see what kinds of things they really enjoy from your store, you also can send them something you know they’ll love. It could be seen a business secret that you give the desirable thing to customers. They certainly talk about it through their social accounts and more importantly in person with friends, families, colleagues or anyone else who will listen. Their thinking and desire are very important for you to follow thus this way is helpful for you to define more clearly.

You can achieve this when you combine your Magento store with Social media. Actually, Magento supports many social channels from Facebook, Twitter, Google+, Printerest and so on, giving you ability to integrate your store into Social media. For example, the Magento product Tweet on Twitter, transferring news, information of your update products, special offers, promotion or advertisement through Twitter. Your fans on Twitter will know the whole necessary information of your brand through this channel or from other sharing through it.

2. Reward them and Create channels for them to share their talk about your Brand

Reward and Affiliate sounds the most effective way to get customer’s loyalty. It is obviously that when you reward your customers more points for each of their sales, visits and other actions on your store, it will more attractive for them to join. Reward Points Magento extension is beloved for this reason. You have full control of how many points customers have and they spend on products of your store. There are a lot of M-stores adding this function and the loyal fans of their store witnessed a double increasing number.



Affiliate Marketing has become one of the hottest trends of ecommerce ‘marketing recently. Through this way, a lot of e-commerce brands gain a huge amount of fans for their stores. It is an innovation of marketing way as Word-In-Mouth, through different channels like Social accounts, friendly URLs, and more. More importantly, successful referrals will offer affiliates commissions that based on the percentage or a fixed amount. This PR channel is seen as an effective way to appeal more fans as well let customers see how you appreciate their participation so much.

Bring customers what they need in different ways

To get more attention from your customers, you should create different promotions, campaigns or contests right on your store to encourage them to join. Once taking part in your programs, they will talk about them to their friends, families and others, certainly. It is because these campaigns will allow them to get more items on your store but lower price. Your brand will be more popular and known by more audiences. You can see Daily Deals everywhere on the eCommerce stores currently. When installing Magento Daily Deal extension, you are easy to create deals for customers in special events to obtain more purchases and visits of fans.



3. Give Your Customers something your competitors aren’t

It is undeniable that customers select you store because it offer something that not anyone has. And more importantly, you must be different from others. Give them the most convenience right from the first time visiting your store with easy navigation, search and finding items, good contents to let them know who you are, what your product is and more. They will also consider which site can get fast page-loading and allow them to save much time on this. Thus, to achieve this last goal, you could add some functional and rich-featured extensions for your Store like: Mega Menu, Ajax Search, Full Page Caching, etc. They are the powerful tools for you to serve customers in the best way.



The best convenience does not only just in the step Finding products on your store, it requires more when they go to the next stages: Add to Cart and Complete Payment. You can offer various values of the products according attributes, types, models, colors, and sizes right on the Product page with Magento Price Matrix Extension. Customers are able to remove or add new items to cart when they have decision what to buy. Going to the Payment checkout, a normal process we can see is the combination of seven steps, but step-by-step process. Nowadays, to save much time and serve customers of Magento stores in the highest quality, One step checkout extension is released, allowing get more loyalty of customers.

4. Always get beside Customers and Make Quality a High Priority

There usually goes a saying “customers just care what you do for them than what products you offer”. It could be claimed that their satisfaction of your products does not reach 100% if your customer support is not good, even bad. You provide their comfort when they visit and do shopping on your store. That sounds very great with regard to Customer-User experience. But, the fact is that to keep customers as the loyal fans of your store, please ensure to give them support and help on time. On Magento store, you can see the item FAQs to answer normal questions of products, services and ask for web-owners’ help. Also, they can leave comment or ask for help right from the Product page or the Support ticket system that are provided by Magento developers.

Products you offer might have good quality, certainly. Because they go to your store at first for your product’s fame, you should make a quality a high priority. Besides, there are many effective ways to make it more impressive with customers when you show it in a smart way via content, product images, and product video that sometimes guide them how to use. Banner sliders and images are supported for Magento stores. Additionally, they give you ability to create Product video to express product’s usage, benefit and more in a brief way but very effective.



These basic but very important functions also explain why Magento store is outstanding among other platforms. Thanks for its great support; eCommerce business is able to reach the last target faster and better. Customer’s LOYALTY is very important, a must-have sector of your success in eCommerce Business. Thus, never miss chance to build and enhance loyalty of your customers for your higher and higher revenues.