The rise in mobile phone traffic to online stores is partly being fueled by the overall trend of social-fueled discovery becoming a major marketing channel. Mobile eCommerce trend (m-commerce) is a term that describes the trend of online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops.

One of the features of m-commerce sites is the adaptation of websites to make them easier to use with smaller screen sizes. There are a number of adaptations that can be made including the removal of large graphics and the optimization of fonts for easier viewing and ergonomics.

Three current main Mobile eCommerce campaigns:

Currently, there are three ways for your M-Commerce choice: Mobile application, Mobile website theme, Responsive website templates.

They can be run on the specific mobile device and they are coded just for that device. These applications usually can be downloaded from “app stores” like Google play or iOS App Store. This is the best choice when you need to access device’s hardware and settings.

The disadvantage of this way is that you would have to develop app for every platform such as iOS, Android, Blackberry, Windows Phone, tablets… And user would have to want to download it.

Mobile website has different code base and content for desktop and mobile. Hereby, it could offer completely different user experience for these two groups. But mobile website usually targets only one resolution, so you end up covering only small portion of visitor’s possible resolution.

If you’re using Magento platform for your site. You can try Magento Mobile Theme from Cmsmart Marketplace, is a good one.

It serves the same code and the same content to all users, regardless of their platform. It uses fluid layouts, media queries and flexible images to adapt to every resolution. Smartphone, tablet, laptop, desktop, TV… The system automatically detects the devices so that whenever your customers access your online store via devices, it will switch to the suitable mode. You can find a lot of responsive templates here.