Sell Personalized Products with Custom Text

What Is Custom Text Personalization?

The phrase "personalized product" covers a wide variety of products across industries, from clothing and jewelry to artwork and stationery, and the way each one is personalized can vary. Most personalized product design tools support three main features: text adding and editing, image upload, and clipart. Here, the focus is on selling personalized products with a custom text feature.

Custom text lets a customer enter their own message on the product; the text they enter is placed in the position the admin set up on the template, which makes it easy for the customer to visualize the finished product and gives them a better buying experience. A related option, letting customers upload their own photo instead of or alongside text, is covered in a guide on selling personalized products with an image uploader.

Here are some of the product categories sellers commonly add custom text to.

Custom Text Mugs

Custom mugs are mugs personalized with text or graphics to reflect the person receiving them, available in a variety of colors, fonts and designs. They make a popular gift, suit celebrations and milestones, and let someone drink from something that feels more personal to them. Customizing the color, font and design helps create a one-of-a-kind mug that matches the buyer's taste.

Typically, there is a box for shoppers to input their text, which is shown in the position the admin set up on the template, with a preview image before checkout so shoppers can see how the final product will look.

Custom Text Jewelry

Jewelry has been slower than apparel to move online, but custom jewelry is now a growing trend, since choosing the right piece can feel more special and personal than buying retail jewelry.

Custom Text Rings

Custom engagement and wedding rings are a popular category: shoppers can engrave a name, date or a unique design on the inner or outer band, as a personal touch, even when buying for a partner. Beyond text, shoppers can often also choose the ring's width, color, texture, and the size of any setting or stone.

Custom Text Necklaces and Bracelets

Custom text necklaces and bracelets are some of the simplest personalized pieces to offer, whether the design is simple or more elaborate. Store admins can set up different custom text designs in the backend, such as a name, date or short quote; once a shopper picks a design, they move to a page where they can enter their own text.

Custom Text Bottles

Personalized water bottles are a popular way to promote a team, event or business, and are available in several materials. Customizing a bottle can be as simple as uploading a logo or building a design from a library of artwork and fonts. Vibrant colors, glossy finishes and distinct designs help custom bottles stand out, which helps promote a brand as well as the product itself.

Custom Text Posters, Quote Pictures and Canvas

A personalized poster or painting with custom text can make a meaningful gift, since these are often printed on canvas and mounted on a wooden frame. Letting shoppers add their own text to one or more text boxes makes it easy to turn a poster or painting into a personal gift or a piece for the home. Shoppers can often also edit the font style and color for each line, choose a contour style, and pick a background color.

Text T-Shirts, Totes and Caps

Clothing and accessories with a personal message are a large product category in their own right, broken into several niche markets. Shoppers can customize a t-shirt, tote or cap with their own design, or start from a premade template, previewing the result and making final tweaks before ordering. Building a brand for a specific audience and offering designs that fit it helps a seller stand out in what is a competitive category.

How Do I Start a Custom Text Product Business?

Launching an online store for personalized products has become easier as e-commerce tools have matured. Whatever niche a seller chooses, an online personalized-product store, backed by a product design tool that supports custom text, image upload and clipart, is a practical way to start. Store owners who want to see which Printcart full stores fit a personalized-product business can start from the full-store directory.