Key takeaways
- The Form Base Editor lets shoppers design a product directly on the product detail page, instead of opening a separate editor.
- Store admins configure templates and assign them to products from the backend; shoppers fill in text and logo fields and see a live preview.
- Customers who need a more complex design can still click through to the full design editor.
- The feature saves time, speeds up checkout, and is aimed at shoppers who do not want a full design process.
- Wall decoration, custom gifts and paper post printing (invitations, cards, labels) are examples of products that suit this feature well.
On this page
Why Design on the Product Detail Page?
With the rise of custom printed products, online print businesses need tools that keep customers engaged. An online product design tool is essential for a custom printing business that wants to let users personalize their own products with user-friendly, productive tools.
This lets shoppers browse items, personalize them to their liking, and complete a purchase quickly. Investing in a smoother personalization experience can pay off for online printers through better conversions and stronger customer relationships.
How Does the Form Base Editor Make Personalization Easier?
An online product design tool needs to be easy to use, since many shoppers are not tech-savvy and may be using this kind of tool for the first time. Both the interface and the experience matter when choosing or upgrading to an online product design store.
That is why Printcart built a way to design products directly from the product detail page, with quick edit options. The customer can edit the product and place an order on a single page, which helps improve the shopping experience.
How Does It Work?
Normally, when the online design feature is active on a product, a design button appears on the product page that lets customers customize the product to their preferences.
After customers click the design button, it leads to the full editor page, where they can apply photos, add messages, apply filters and more.
For some projects, though, store owners want customers to design directly on the product page instead, for a quicker, simpler process. This is offered as an extra feature for store owners who want to simplify the design process on their site.
As soon as a shopper selects a product and opens its product detail page, a template list appears on the left, with a preview of the output next to it. Shoppers can also choose a template from options under the design button. Templates are configured for a product from the backend, where store admins can create as many as they want and assign them to the products of their choice.
Clicking the design button opens a form-base editor, with fields to input text and upload a logo image. The admin sets up the field names from the backend, and as a shopper fills in a field, the template preview updates to show it.
If a shopper needs a more complex design, they can click through to the full editor page, the same one used by the original plugin.
For different business needs, more design options can be added to the product page, such as color or size choices. After choosing the quantity and seeing shipping costs, the shopper adds the product to the cart and goes to checkout. Businesses that want this set up for their own products can reach out through Printcart's product designer feature development service.
What Are the Benefits of the Form Base Editor?
Save Time
Customers can place an order right after finishing their design, which saves time and improves the shopping experience, especially for those who do not want to spend a lot of time on design work.
Faster Checkout
Once customers are happy with their personalization, they can go straight to checkout without extra steps.
Ease of Use
The feature is simple, requiring only a few steps before placing an order, which keeps it approachable even for shoppers unfamiliar with design tools.
Higher Conversions
Shoppers who can customize a product, pick a quantity and order instantly are more likely to complete the purchase and come back.
Which Businesses Benefit Most From This Feature?
Wall Decoration
Businesses selling wall decorations such as neon light signs or custom text posters and canvases can shorten the purchase cycle with easy on-page personalization.
Custom Gifts
Businesses selling custom gifts such as t-shirts, mugs and jewelry can let shoppers enter text or upload images, choose a quantity, and place an order in a few minutes.
Paper Post Printing
Businesses offering invitations, cards and labels can prepare templates with a form-base editor, letting shoppers fill in the fields they need, which adds convenience that can bring in more customers.
Wrapping Up
Personalized experiences are an increasingly important part of the customer journey. Brands that meet personalization demands well are more likely to see increased loyalty and repeat purchases, since the more personally a customer interacts with a business, the more likely they are to buy from it again.
Frequently asked questions
What is the Form Base Editor feature?
It is a Printcart feature that lets shoppers personalize a product with text and logo fields directly on the product detail page, with a live preview, instead of going through the full design editor.
Can customers design directly from the product detail page?
Yes. After choosing a template, customers fill in fields such as text and a logo image, and the template preview updates to show the result before they add the product to their cart.
What types of businesses benefit most from on-page design?
Businesses selling wall decoration, custom gifts such as t-shirts, mugs and jewelry, and paper post printing like invitations and labels, since these products often need a quick, simple personalization step.
Can store admins create multiple templates per product?
Yes. Store admins can create as many templates as they want from the backend and assign them to the products of their choice.
About the author
Huy Nguyen (David)
Founder & CEO, Printcart
Huy Nguyen (David) is the Founder and CEO of Printcart. Questions about this article go straight to him and the Printcart team. This article was originally written by Flora Nguyen for the Printcart blog.
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Tell us what you want to sell. Huy Nguyen (David), our CEO, and the sales team reply on WhatsApp and by email with a written scope and quote.

